Bhaskar Ramesh Takes Charge as Head of Entertainment Sales – Digital at JioStar
He joins from Google where he most recently served as Director – Omnichannel Businesses
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Published: Feb 11, 2026 4:02 PM | 2 min read
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JioStar has appointed Bhaskar Ramesh as Head of Entertainment Sales – Digital. He joins the company from Google, where he most recently worked as Director – Omnichannel Businesses and was part of the India leadership team. In that role, he led strategic partnerships across sectors such as technology, retail, finance, consumer goods and automotive, while also supporting digital growth across both traditional and online channels.
At JioStar, Bhaskar will report to Kevin Vaz, CEO – Entertainment. He will be responsible for strengthening the company’s digital advertising business by building a data-driven sales ecosystem. His focus will be on delivering clear results for brands, creating new revenue opportunities, strengthening advertiser relationships and bringing together content, technology and sales under one unified strategy.
Kevin Vaz said that the future of streaming depends not only on strong content but also on smart and effective monetisation. He added that Bhaskar’s deep understanding of data, technology and creativity makes him the right leader to help drive measurable impact for brand partners and accelerate growth in the digital business.
During his time at Google, Bhaskar played a key role in expanding YouTube India’s business. He led monetisation and product strategies that helped grow the platform into a multi-billion-dollar operation, while addressing key challenges related to planning, pricing and measurement. He also worked closely with leading Indian brands, advising senior executives on digital strategy and transformation, and represented India in global strategy discussions.
Before joining Google, Bhaskar gained experience in the consumer goods and media sectors, handling profit and loss responsibilities, brand development, operations and business expansion at companies such as Godrej, Marico and Reliance Broadcast Network. He holds a postgraduate diploma in management from SP Jain Institute of Management & Research.
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JioStar appoints Bhaskar Ramesh as Head of Entertainment Sales Digital
Bhaskar Ramesh joins JioStar from Google
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Bhaskar Ramesh to report to Kevin Vaz at JioS