Date-wise News
FM players tap the spirit of Independence Day

This year patriotism goes beyond on-air to testing how vigilant the police is, visiting soldiers posted in Kargil & supporting literacy movement

Surbhi Bhasin Aug 14, 2012 8:15 PM

Airtel extends friendship positioning with latest TVC

The new TVC ‘Jo Mera Hain Wo Tera Hai’ depicts how in today's day and age friends share every thought on social media. It is conceptualised by Taproot

exchange4media Staff Aug 14, 2012 8:09 PM

Brands turn Independence Day into sales extravaganza

National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?

Shree Lahiri Aug 14, 2012 8:02 PM

Tata Docomo builds one of the largest signages in the world

The structure is constructed on a hill side of the Pune – Mumbai Expressway. The campaign is executed by Milestone Brandcom

exchange4media Staff Aug 14, 2012 7:40 PM

No updation of e4m website on Aug 15

There will be no updation of exchange4media website on August 15, 2012, on account of I-Day. e4m wishes its readers Happy Independence Day

exchange4media Staff Aug 14, 2012 7:32 PM

Quick 5 with Advit Sahdev on social media analytics

“Organisations that use social media data to gauge feedback & track conversations will emerge as winners,” says Advit Sahdev of ODigMa

Priyanka Nair Aug 14, 2012 7:15 PM

Hungama bags Timex and Helix biz

The agency will manage social media, media buying as well applications for Timex and Helix

exchange4media Staff Aug 14, 2012 7:12 PM

Movies Now celebrates I-Day with ‘Avatar’

The channel has undertaken an extensive outdoor campaign across five cities to give its viewers a real experience of Avatar as the Na’vis take over

exchange4media Staff Aug 14, 2012 7:12 PM

Adfactors, Integral, Madison in Holmes’ PR rankings

The Global PR Agency Rankings 2012 by Holmes has stated that the global PR industry grew at 7.9 per cent in 2011 to reach $10 bn

exchange4media Staff Aug 14, 2012 6:58 PM

Saatchi & Saatchi strengthens creative unit

Appoints Anant Medepalli as Creative Director & Vihar Patkar as Associate Creative Director; elevates Mithun Mirji to a new role

exchange4media Staff Aug 14, 2012 6:54 PM appoints ex-Nokia developer evangelist in SE Asia

David Yin’s appointment is in line with’s plans to accelerate expansion and drive AppWrapper adoption

exchange4media Staff Aug 14, 2012 6:48 PM

Mindshare leads EMVIE shortlist; Maxus, Madison’s Pinnacle follow

There are 126 case studies shortlisted. Mindshare has 27 case studies shortlisted, followed by Maxus & Pinnacle, a unit of Madison Media, with 19 and 15 case studies, respectively

exchange4media Staff Aug 14, 2012 4:07 AM

Big FM announces senior level appointments

Pankaj Vassal joins as VP Regional Business Head – West and East and Neeti Virmani as Station Head Mumbai

exchange4media Staff Aug 14, 2012 4:06 AM

Channels go full throttle for Independence Day

From airing movies to injecting a spot of humour, channels are doing their best to present unique content to mark the Independence Day celebrations

Synjini Nandi Aug 14, 2012 3:50 AM