Authors
Youth Quotient: "Negotiation skills are crucial as OOH industry thrives on sales"?blur=25

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

"Brands need to focus on innovation & consumer-engaging outdoor activities"?blur=25

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta

Priyanka Nair Oct 18, 2013 8:10 AM

"A fundamental question often raised is how to monetise social media"?blur=25

Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital

Priyanka Nair Oct 11, 2013 9:22 AM

There is a need for an equivalent of TAM for OOH: Ritesh Ghoshal?blur=25

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

Priyanka Nair Oct 10, 2013 8:01 AM

Youth Quotient: "On social, say it first or say it better"?blur=25

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair Oct 9, 2013 8:16 AM

Youth Quotient: "Good talent in social media marketing is hard to come by"?blur=25

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 9:36 AM

Youth Quotient: "Good talent in social media marketing is hard to come by"?blur=25

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 8:34 AM

Mobile is not a trend; it is a reality: Will Platt-Higgins?blur=25

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair Oct 1, 2013 8:37 AM

Brands find a lucrative platform to lure users via Facebook logout page?blur=25

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair Sep 30, 2013 8:29 AM

Now, setting up a digital start-up is not a distant dream if you play it smart?blur=25

Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust

Priyanka Nair Sep 27, 2013 8:44 AM

Video: "It is essential to understand youth’s desires & apprehensions"?blur=25

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

Priyanka Nair Sep 27, 2013 8:36 AM

Banks cash in on social media in a big way?blur=25

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair Sep 26, 2013 7:57 AM

Youth Quotient: "Most brands in India yet to exploit social media platforms"?blur=25

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 9:35 AM

Youth Quotient: "Most brands in India yet to exploit social media platforms"?blur=25

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 8:17 AM

Banking on Facebook? Now, ICICI Bank allows that too?blur=25

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair Sep 25, 2013 7:52 AM

Siemens India's dabbawala story ticks all the boxes on digital?blur=25

An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas

Priyanka Nair Sep 24, 2013 8:11 AM

Go outdoor this festive season, experts urge brands?blur=25

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair Sep 23, 2013 8:11 AM

Amul's little moppet can teach brands a thing or two about effective marketing?blur=25

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer

Priyanka Nair Sep 20, 2013 8:15 AM

Narrate great stories to the youth: Ravi Rao?blur=25

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today

Priyanka Nair Sep 20, 2013 7:48 AM

Need to make video campaigns more effective? Here's what to do...?blur=25

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit

Priyanka Nair Sep 19, 2013 8:00 AM