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Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair 23-October-2013

There are opportunities of int'l level of branding that make OOH integrate well in the city landscape, strategically placed to highlight a brand's message, says Loop Mobile's Shalini Gupta

Priyanka Nair 18-October-2013

Every marketer sees the need to have a social media presence, however, what often remains a challenge is measuring success & failure, says Glen Ireland, CEO, Denstu Digital

Priyanka Nair 11-October-2013

Measurability of impact, a unified currency for value & control of execution are challenges that the outdoor industry needs to find solutions to, says the Head of Brand Marketing at Tata Docomo

Priyanka Nair 10-October-2013

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair 09-October-2013

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair 03-October-2013

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair 03-October-2013

It is essential to understand the media crossover in terms of time spent by brands today, says the Director, Global Account Partnership, Facebook, USA

Priyanka Nair 01-October-2013

The ad space on the Facebook logout page is considered to be the most expensive one on social media. exchange4media takes a look at how brands are using the space in interesting ways

Priyanka Nair 30-September-2013

Focus, ambition, investing in manpower, keeping costs in check & taking failure in its stride - these are some things that can make the difference between boom and bust

Priyanka Nair 27-September-2013

To create the right communication for today's youngsters, brands need to start listening to them, and cater to their wants & insecurities, says Ravi Dixit, Director, Research and Product Planning, Youth Network, Disney UTV

Priyanka Nair 27-September-2013

From creating social conversations to using the right technology as well as promoting social causes - private sector banks in India are betting high on social media

Priyanka Nair 26-September-2013

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair 25-September-2013

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair 25-September-2013

The 'Pockets by ICICI Bank' app enables customers to carry out a slew of banking services on Facebook such as transferring money to friends, and splitting and tracking group expenses

Priyanka Nair 25-September-2013

An extension of its global 'Answers' campaign, Siemens India's latest digital initiative uses effective story-telling to show how Siemens technology has contributed to the life of dabbawalas

Priyanka Nair 24-September-2013

Cost effectiveness and large scope for innovation - exchange4media pens down a few reasons why brands should include outdoor in their media plans this festive season

Priyanka Nair 23-September-2013

From creating topical conversations with witty messages, throwing light on social issues, going back to the basics & integrating right - Amul's outdoor play has lessons for every marketer

Priyanka Nair 20-September-2013

According to Ravi Rao, Leader - South Asia, Mindshare, it is essential for brands to stick to the basics, yet create a great line of thought when it comes to communicating with the youth today

Priyanka Nair 20-September-2013

From customising for different devices, integration in emails, mentions of CTA to betting high on SEO - there are a few musts that brands need to follow to make video campaigns a hit

Priyanka Nair 19-September-2013

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