Date-wise News
Titled ‘Sufiya-e-Bihar’, the 148-page book features more than 55 shrines from across the state and is priced at Rs 1,200
exchange4media Staff Aug 21, 2013 2:56 PM
Prior to this appointment, Gurnani was with Mindshare, where he was Principal Partner – Client Leadership on the Aditya Birla Group AOR
exchange4media Staff Aug 21, 2013 2:54 PM
Teamwork will also undertake the repositioning of Hero Cycles as a lifestyle brand. The agency emerged as the frontrunner in a multi-agency pitch process
exchange4media Staff Aug 21, 2013 2:09 PM
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Abhinav Mohapatra Aug 21, 2013 1:07 PM
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Abhishek Mehrotra Aug 21, 2013 12:30 PM
The Swipe account moves from Ketchum Sampark, which serviced the account for close to a year. Metigon was selected following a multi-agency pitch contested by PR agencies
exchange4media Staff Aug 21, 2013 12:04 PM
Augustine was previously working as VP, Finance with Contract Advertising. He has over two & a half decades of experience in various commercial functions
exchange4media Staff Aug 21, 2013 11:53 AM
Concept PR has announced the launch of its CSR wing, called Concept Community Relations, which is headed by BN Kumar, Executive Director, Concept PR
exchange4media Staff Aug 21, 2013 11:47 AM
Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon
exchange4media Staff Aug 21, 2013 9:59 AM
With brands becoming more and more digital-savvy to reach out to the TG, save costs & build mktg innovations, this is one sector that holds promise for media professionals
Maneka Tanwani Aug 21, 2013 9:34 AM
From recovering operating losses to increase in advtg & digital revenues - media brands rode the rough economic conditions well in Q1 FY14, gaining positive business momentum
Priyanka Nair Aug 21, 2013 9:04 AM
From promoting innovative packages, ensuring strong mobile presence, providing incentives & building a hybrid model, travel agencies have jumped into action to serve the new Indian traveller
Sneha Ullal Aug 21, 2013 8:40 AM
The NBA has maintained that news channels will incur revenue losses exceeding Rs 500 crore if the ad cap is implemented at this stage
exchange4media Staff Aug 21, 2013 8:35 AM
Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies
Priyanka Nair Aug 21, 2013 8:28 AM
The brand has a budget of more than Rs 60 cr for FY 13-14; 50 per cent of it will be spent on TV, while majority of the rest will be allocated to BTL & digital, shares the DGM Marketing of Lava
Using Amagi's DART tech platform, Viacom18 will enable Hindustan Unilever to simultaneously run different television advertisements in different regions on Nickelodeon
exchange4media Staff Aug 21, 2013 8:06 AM
With 15% growth in Mobile Value Added Services, marketers have the opportunity of effectively integrating content and delivering it at the right place, at the right time
Saloni Surti Aug 21, 2013 8:04 AM
Disney-UTV's core content creators Devika Prabhu & Indrajit Ray highlight the key trends in the kids genre and how storytelling is central to their content strategy
Abhinav Trivedi Aug 21, 2013 8:00 AM
