"Wait & watch and traditional mindset hampering investment in digital mktg"

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies

e4m by Priyanka Nair
Updated: Aug 21, 2013 8:28 AM
"Wait & watch and traditional mindset hampering investment in digital mktg"

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that wait & watch route & traditional mindset result in lack of confidence in emerging technologies and fear that investments may not pay off  More

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