"Wait & watch and traditional mindset hampering investment in digital mktg"?blur=25

Madhumita Dutta, Chief – Marketing, Pantaloons Retail feels that traditional thinking & fear that investments may not pay off is resulting in lack of confidence in emerging technologies

Priyanka Nair Aug 21, 2013 8:28 AM

Leading marketers crack the outdoor advertising code?blur=25

Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium

Priyanka Nair Mar 5, 2013 7:53 PM

Get smart: Learn how brands can beat the outdoor game?blur=25

Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts

Priyanka Nair Feb 27, 2013 8:28 PM

Pantaloons goes aggressive to grab larger pie of sale season?blur=25

Pantaloons uses print, outdoor, radio, digital and an array of BTL activities to market its campaign ‘In love with sales’

Priyanka Nair Jan 22, 2013 7:50 PM

Pantaloons celebrates 15 yrs with aggressive mktg push?blur=25

The brand’s 3-month long campaign ‘In love with fashion’ has allocated 50% of mktg budget to print

Priyanka Nair Dec 7, 2012 7:48 PM