Concept PR forays into CSR consultancy

Concept PR has announced the launch of its CSR wing, called Concept Community Relations, which is headed by BN Kumar, Executive Director, Concept PR

e4m by exchange4media Staff
Updated: Aug 21, 2013 11:47 AM
Concept PR forays into CSR consultancy

Concept PR has announced the launch of its CSR wing, called Concept Community Relations (CR).

“With the new Companies Act making it mandatory for corporates to make CSR spend of at least 2 per cent of their net profits, we expect that the community and social development landscape to witness a sea change. This also offers a huge opportunity for corporates to give back to the society,” said Vivek Suchanti, Chairman and Managing Director, Concept Group.

BN Kumar, Executive Director, Concept PR, who heads Concept CR initiative, added here, “We have been advising companies on the need to concentrate on CSR as part of their social obligation rather than looking at it as a tax saver. We are now initiating an entire new division which will advise clients with a 360-degree approach on CSR.”

Concept CR will not only rope in select NGOs, but also work on creative ways of making the CSR spend meaningful. Under its service offerings, Concept CR will ideate with client’s CSR teams to identify, initiate, implement and impact check of the projects, apart from image building.

Since the Boards of Directors are accountable for every rupee that is spent, CSR activities may have to form part of the annual reports, much like the section on Corporate Governance. In the new, emerging transparency regime, CSR spend will be most visible investment and the impact will, therefore, play a major role in a Company’s image, Suchanti explained. 

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