Authors

Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager

Abhinav Mohapatra 21-August-2013

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra 02-July-2013

Media experts stress on the need for ideation rather than merely skills to strive ahead in television media, while sharing their views at the IMPACT Careers 360 Conference

Abhinav Mohapatra 01-July-2013

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra 03-June-2013

Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet

Abhinav Mohapatra 14-May-2013

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra 25-March-2013

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra 25-March-2013

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra 04-March-2013

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra 04-March-2013

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra 25-February-2013

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra 18-February-2013

Rediff’s Ajit Balakrishnan draws parallels between the textile revolution of the past & today’s digital revolution to state how information impacts mktg

Abhinav Mohapatra 14-February-2013

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Abhinav Mohapatra 04-February-2013

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Abhinav Mohapatra 30-January-2013

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

Abhinav Mohapatra 07-January-2013

The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now

Abhinav Mohapatra 13-July-2012

Marketers need to maintain a balance between education and fun when it comes to products for kids

Abhinav Mohapatra 01-June-2012

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