Authors
Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager
Abhinav Mohapatra Aug 21, 2013 1:07 PM
The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference
Abhinav Mohapatra Jul 2, 2013 7:59 AM
Media experts stress on the need for ideation rather than merely skills to strive ahead in television media, while sharing their views at the IMPACT Careers 360 Conference
Abhinav Mohapatra Jul 1, 2013 9:40 AM
In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts
Abhinav Mohapatra Jun 3, 2013 4:45 PM
Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet
Abhinav Mohapatra May 14, 2013 12:08 AM
Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts
Abhinav Mohapatra Mar 25, 2013 7:33 PM
Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction
Abhinav Mohapatra Mar 25, 2013 7:30 PM
Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect
Abhinav Mohapatra Mar 4, 2013 7:59 PM
Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect
Abhinav Mohapatra Mar 4, 2013 6:42 PM
The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6
Abhinav Mohapatra Feb 25, 2013 8:59 PM
Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals
Abhinav Mohapatra Feb 18, 2013 7:31 PM
Rediff’s Ajit Balakrishnan draws parallels between the textile revolution of the past & today’s digital revolution to state how information impacts mktg
Abhinav Mohapatra Feb 14, 2013 7:46 PM
The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News
Abhinav Mohapatra Feb 4, 2013 12:40 AM
The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment
Abhinav Mohapatra Jan 30, 2013 8:16 PM
Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect
Abhinav Mohapatra Jan 7, 2013 2:30 AM
The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now
Abhinav Mohapatra Jul 13, 2012 4:46 AM
Marketers need to maintain a balance between education and fun when it comes to products for kids
Abhinav Mohapatra Jun 1, 2012 9:05 PM
