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Dainik Jagran’s Arun Singh joins National Duniya as Chief GM?blur=25

Arun Singh, who had recently put in his paper as General Manager, Dainik Jagran Group, has joined National Duniya as Chief General Manager

Abhinav Mohapatra Aug 21, 2013 1:07 PM

"There is more to media & entertainment than the current scope"?blur=25

The M&E industry has to fight the perceptions about being just a mode of communication, say media experts at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 2, 2013 7:59 AM

Mapping the need for talent in television media?blur=25

Media experts stress on the need for ideation rather than merely skills to strive ahead in television media, while sharing their views at the IMPACT Careers 360 Conference

Abhinav Mohapatra Jul 1, 2013 9:40 AM

PR needs to put its money where the clients are: Experts?blur=25

In a competitive scenario, PR agencies need to take stock of whether they have what it takes to build brand perception through messaging, say industry experts

Abhinav Mohapatra Jun 3, 2013 4:45 PM

Digital should not be the last few drops in a marketing mix: Experts?blur=25

Vikram Chandra, Manish Vij, Venkat Nettimi, Nikhil Rungta, Anup Jain & Amisha Sethi talk about connecting the digital dots @IMPACT Digital Marketing Meet

Abhinav Mohapatra May 14, 2013 12:08 AM

How can OOH be more than a ‘last media’ for marketers??blur=25

Ideas, going back to the basics, building the trust factor, becoming organised and planning the future is the way forward for OOH, say industry experts

Abhinav Mohapatra Mar 25, 2013 7:33 PM

Can the OOH medium be measured and monitored??blur=25

Understanding the efficacy of the medium, investment in research, all stakeholders shouldering ownership are few steps in the right direction

Abhinav Mohapatra Mar 25, 2013 7:30 PM

'BRETAIL', marketing the Volvo way?blur=25

Sudeep Narayan, Mktg and PR Director, Volvo Auto India shares how sharp targeting & geo targeting have built up the ‘entRETAINMENT’ aspect

Abhinav Mohapatra Mar 4, 2013 7:59 PM

How Intel strategised with art through technology?blur=25

Sandeep Aurora, Director Marketing, Intel South Asia showcases how the tech company has gone beyond engineering to create an emotional connect

Abhinav Mohapatra Mar 4, 2013 6:42 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

BOP is not about the farm but about sustainability: R Mukundan?blur=25

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM

"People need to be on digital for ideas & engagement"?blur=25

Rediff’s Ajit Balakrishnan draws parallels between the textile revolution of the past & today’s digital revolution to state how information impacts mktg

Abhinav Mohapatra Feb 14, 2013 7:46 PM

Anand Kripalu to reveal what makes Cadbury the most awarded advertiser?blur=25

The Cadbury India Managing Director will deliver the keynote address at the Pitch Madison Media Advertising Outlook 2013, presented by ABP News

Abhinav Mohapatra Feb 4, 2013 12:40 AM

Pepsi’s new positioning high on the ‘Youngistaan’ brigade?blur=25

The new brand positioning ‘Oh Yes Abhi’ portrays the ‘impatience’ of today’s youth, who believe in making the most of the moment

Abhinav Mohapatra Jan 30, 2013 8:16 PM

Carlo Donati, Pankaj Rai @Pitch Analytics in Action?blur=25

Industry stalwarts will throw light on how analytics can be used to create growth opportunities & enhance consumer connect

Abhinav Mohapatra Jan 7, 2013 2:30 AM

Volvo to spend Rs 15 crore on marketing this year?blur=25

The budget will largely be spent on out of home and on-ground events. The car brand will not take the television route as of now

Abhinav Mohapatra Jul 13, 2012 4:46 AM

Marketers turn to technology to lure kids to books?blur=25

Marketers need to maintain a balance between education and fun when it comes to products for kids

Abhinav Mohapatra Jun 1, 2012 9:05 PM