If you love what you do and you build it, margins eventually come. Everything is about geography and technology. Geography is easier to figure out but technology is not. It is very difficult to put your money on something because it is possible that what looks good one day, may not look as good the next day. That said, a company such as WPP is in a very interesting position because the more complex this ecosystem becomes, the more important our role becomes.
There has to be concerted efforts on part of the government, the regulator, MSOs, cable operators and broadcasters to quickly map out which of the 38 cities are doable and which are not doable, as it is better to postpone the date in those cities that are not doable instead of doing half-baked digitisation. My personal expectation is that of the 38 cities, digitisation will happen in about 25 cities.