Date-wise News
ITV Network buys majority stake in Cent Percent Media?blur=25

Co-Founded by Barun Das & Amit Tripathi, Cent Percent is an outsourcing advertising sales organisation, with focus on regional & niche TV brands

exchange4media Staff Feb 25, 2013 11:02 PM

TV needs a facelift to win the advertising game?blur=25

It is imperative for TV to push quality content, merge digital with mainstream, shun old marketing techniques and go glocal

Abhinav Trivedi Feb 25, 2013 10:48 PM

In-cinema advertising catches advertiser eye?blur=25

In-cinema advertising is just 0.5% of the total advertising pie, but the reach and impact of this medium is making advertisers sit up and chart its growth

Shobhana Nair Feb 25, 2013 9:08 PM

Using entertainment to build a brand @Pitch CMO Summit?blur=25

The Summit will showcase brands that have built emotional connect through entertainment. It will take place in Delhi on Mar 1 & Mumbai on Mar 6

Abhinav Mohapatra Feb 25, 2013 8:59 PM

“Trust & accuracy are two key issues in journalism”?blur=25

Experts stress on accountability in journalism, along with double & triple checking of facts, and minimal use of jargons

exchange4media Staff Feb 25, 2013 8:51 PM

Janasri TV turns two in Karnataka?blur=25

Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel

Deepa Balasubramanian Feb 25, 2013 8:48 PM

Vivid: For once, I am with you Justice Katju?blur=25

Justice Katju has been accused of the foot-in-mouth disease; but this time he cannot be blamed for his opinion on Narendra Modi, says Annurag Batra of e4m

Annurag Batra Feb 25, 2013 8:02 PM

Corporate Affairs Leadership Award for Hinduja Group’s Ashish Kaul?blur=25

The Award identifies and celebrates those individuals that have had a positive impact on the environment and society as well as their business

exchange4media Staff Feb 25, 2013 7:32 PM

DDB MudraMax extends Freecultr’s online shopping to offline space?blur=25

The initiative replicates online shopping experience into more refined, physical store environment & integrates traditional approach of touch & feel

exchange4media Staff Feb 25, 2013 7:20 PM

Lacto Calamine targets today’s ‘self assured’ women with new look?blur=25

The brand has taken a minimalist, no-frills approach to packaging & design to connect with women who make informed decisions

exchange4media Staff Feb 25, 2013 7:07 PM

Big FM initiates creative review?blur=25

The multi-agency pitch is currently underway in New Delhi. The winning agency will get an opportunity to work with all the brands within the RBNL portfolio

Twishy Feb 25, 2013 7:02 PM

“Challenges of new era of global marketing can’t be ignored”?blur=25

Modern marketers must learn to master the new channels of mktg built on technology platforms or perish, cautions Alyssa Altman, VP, SapientNitro

Abid Hasan Feb 25, 2013 7:01 PM

Supertech awards Golf Country biz to Grasshoppers?blur=25

Grasshoppers to handle the creative mandate for Golf Country project. The agency won the account post a multi-agency pitch

exchange4media Staff Feb 25, 2013 2:21 AM

“Newspapers continue to be the big daddy of media”?blur=25

While print media is giving way to digital in the West, it is firmly ensconced as the media of choice, especially in the Indian Sub-Continent, say experts

Niraj Singh Feb 25, 2013 2:15 AM

Disney Channel embarks on multi-media blitz for ‘Disney Q’?blur=25

From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show

Synjini Nandi Feb 25, 2013 1:09 AM

<b>Martin Sorrell</b>, CEO, WPP?blur=25

If you love what you do and you build it, margins eventually come. Everything is about geography and technology. Geography is easier to figure out but technology is not. It is very difficult to put your money on something because it is possible that what looks good one day, may not look as good the next day. That said, a company such as WPP is in a very interesting position because the more complex this ecosystem becomes, the more important our role becomes.

exchange4media Staff Feb 25, 2013 12:00 AM

Ashok Mansukhani, Whole Time Director, Hinduja Ventures?blur=25

There has to be concerted efforts on part of the government, the regulator, MSOs, cable operators and broadcasters to quickly map out which of the 38 cities are doable and which are not doable, as it is better to postpone the date in those cities that are not doable instead of doing half-baked digitisation. My personal expectation is that of the 38 cities, digitisation will happen in about 25 cities.

exchange4media Staff Feb 25, 2013 12:00 AM