Janasri TV turns two in Karnataka

Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel

e4m by Deepa Balasubramanian
Updated: Feb 25, 2013 8:48 PM
Janasri TV turns two in Karnataka

Kannada news channel Janasri recently celebrated its second anniversary by introducing new programmes and changing the look and feel of the channel.

Launched on February 18, 2011, Janashri has managed to claim the second position in Karnataka.

Talking about the two-year journey, TR Manjunath, Channel Head, Janasri TV said, “Though the market is not so stable, we have managed to claim the second position. We have been consistently growing from 30 per cent to 60 per cent in terms of GRP.”

On the marketing front, Janasri TV has captured the mood of the advertisers through a series of promotional activities on outdoor, indoor, billboards, hoardings, and radio.

The channel has also introduced new shows – ‘Drinks’ and ‘Uttarayana Kathaigara’.

Going forward, there are plans to launch new channels in the near future.

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