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"Experiment, anticipate future, innovate, collaborate to survive in a VUCA world"

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 31, 2013 9:21 AM

There is need to move from buying reach to buying impact, say experts

Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai

Shobhana Nair Oct 31, 2013 8:04 AM

“Experiment, anticipate future, innovate, collaborate to survive in a VUCA world”

Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises

Shobhana Nair Oct 30, 2013 6:51 PM

Broadcasters find opportunities in today's VUCA world

The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?

Shobhana Nair Oct 23, 2013 8:44 AM

Video: Content is a challenge in movie marketing - Ritesh Sidhwani

Movie mktg has undergone a major change in recent years. Filmmaker Sidhwani shares his views on content playing a crucial role in mktg small films that have no star value

Shobhana Nair Oct 23, 2013 8:01 AM

Beat the VUCA world with innovation and value: Bharat Patel

ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers

Shobhana Nair Oct 17, 2013 8:17 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 10:03 AM

Every crisis is an opportunity as it brings the best out of us: HUL's Hemant Bakshi

2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment

Shobhana Nair Oct 11, 2013 8:36 AM

Industry leaders decode 'What Youth Want'

Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara

Shobhana Nair Sep 4, 2013 9:43 AM

Mobile can help reach 700 mn to 800 mn people in India: Hemant Bakshi

Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries

Shobhana Nair Aug 28, 2013 8:49 AM

Top money makers of the Indian media world

We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...

Shobhana Nair May 29, 2013 7:36 PM

Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 4:50 AM

Who will be the ‘Agency of the Year’ @Goafest?: Goafest 2013

e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!

Shobhana Nair Apr 6, 2013 1:00 AM

If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

There is life beyond 30-second TVCs: Arunabh Das Sharma : Goafest 2013

Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg

Shobhana Nair Apr 5, 2013 9:11 PM

Buzz around media agencies: Goafest 2013

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

Shobhana Nair Apr 5, 2013 5:20 AM

Buzz around media agencies: Goafest 2013

Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?

Shobhana Nair Apr 5, 2013 5:16 AM

MSM increases ad rates for spot buys for IPL 6

After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3

Shobhana Nair Mar 26, 2013 7:55 PM

Star Plus comes on board as ‘On-ground Associate Sponsor’ for IPL 6

With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI

Shobhana Nair Mar 26, 2013 7:46 AM