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Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
Brands need to put pressure on media to start selling profiles and not vanilla demographics, say industry experts while speaking at ISA's Global CEO Conference in Mumbai
Ravi Kant, Vice Chairman, Tata Motors feels that it is pertinent to look at the past and study how different companies have managed economic crises
The Rupee at an all-time low, the dour economic crisis, the ad cap imbroglio - how are b'casters rising above these difficult situations & looking for growth opportunities?
Movie mktg has undergone a major change in recent years. Filmmaker Sidhwani shares his views on content playing a crucial role in mktg small films that have no star value
ISA Member & Independent Director, Birla Sun Life Asset Management, Patel says that if you give great performance at a good price, you will never fall short of customers
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
2013 is a volatile year & ppl who reinvent during such times come out strong, says Bakshi, while talking about ISA's Global CEO Conference that will see leaders share best practices for coping with the tough environment
Experts shared opinion on how brands should effectively reach out to the youth today, over a roundtable discussion organised by IMPACT. It was moderated by Lara Balsara
Shobhana Nair 04-September-2013
Jury meet for The Smarties India 2013 was held in Mumbai yesterday; it was chaired by HUL's Bakshi. The second edition of Smarties has seen significant increase in the number of entries
We bring to you the bigwigs of the media industry who are responsible for bringing in the monies. Here are the leaders who spearhead ad sales revenue function of India’s media giants...
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
e4m asks young adlanders to predict the winner of the ‘Agency of the Year’ award at the Creative Abbys…Leo Burnett, Taproot, DDB Mudra…wait to see who wins!
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets
Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
Mindshare leads the number of shortlists for the Media Abbys… but who will actually bag the metals tonight?
After locking 80% inventories, Multi Screen Media has hiked the rates from Rs 4.25 lakh per 10 seconds to Rs 4.75 lakh per 10 seconds. IPL 6 kick-starts from April 3
With almost a week to go for IPL Season 6 to commence, industry sources tell us that a big deal has been cracked between Star India and BCCI
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