Publishers are moving towards the digital front by not only remonetising their business, but also repackaging content separately, say experts

Abhinav Trivedi Feb 15, 2013 9:33 PM

Multi-platforms might not give great RoI at the outset, but when they pick up, they can be next big thing for magazines, say leading global publishers

Priyanka Nair Feb 15, 2013 9:18 PM

Media planners are a tribe that doesn’t exist anymore. They plan, but media buyers look for cheaper options, says BCCL’s Arunabh Das Sharma

Abid Hasan Feb 15, 2013 9:08 PM

Advertisers stress on uniqueness factors such as innovation and intimacy, which keep magazines as the tapped medium alive and robust

Abhinav Trivedi Feb 15, 2013 8:37 PM

The win comes on the heels of a multi-agency pitch process. The account will be handled out of Scarecrow’s Mumbai office

exchange4media Staff Feb 15, 2013 8:13 PM

The win comes on the heels of a multi-agency pitch process. The account will be handled out of Scarecrow’s Mumbai office

exchange4media Staff Feb 15, 2013 8:13 PM

After establishing itself in Gurgaon, Kolkata, Chicago and New York, the agency has partnered with ad veteran Satyan Nair to set up ops in Kerala

exchange4media Staff Feb 15, 2013 8:11 PM

The CEO & MD of HUL talks about dealing with change. He shares how the company has managed to stay ahead of times by observing trends

Shobhana Nair Feb 15, 2013 7:49 PM

Led by Deepak Chaurasia, India News is focussing on content expansion, marketing, distribution & enhanced market share to cater to a new TG

exchange4media Staff Feb 15, 2013 7:40 PM

Introduction of the digital platform is providing new opportunities to magazines, says Tarun Rai, President, AIM & CEO, World Wide Media

exchange4media Staff Feb 15, 2013 7:30 PM

Chakraborty finds mention for launching the website InPublicInterest, the largest & one of the first websites dedicated to public service advtg

exchange4media Staff Feb 15, 2013 7:28 PM

The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut

Synjini Nandi Feb 15, 2013 7:28 PM

WizSpk will be responsible for strengthening and enhancing tours & travels from India to Turkey by highlighting its travel & trade opportunities

exchange4media Staff Feb 15, 2013 7:27 PM