India News flexes muscles with revamp

Led by Deepak Chaurasia, India News is focussing on content expansion, marketing, distribution & enhanced market share to cater to a new TG

e4m by exchange4media Staff
Updated: Feb 15, 2013 7:40 PM
India News flexes muscles with revamp

India News, the 24x7 Hindi news channel from the ITV Network, has undergone a major revamp and unveiled its new look on February 14, 2013. With Deepak Chaurasia on board, India News has a fortified editorial team comprising Yashwant Rana, Manish Awasthi, Sheetal Rajput, and Tanya Dave.

The revamp involves a new state-of-the-art studio, along with new channel ID, packaging, presentation, and a refreshed line-up of programmes and presenters.

Commenting on the revamp, Deepak Chaurasia, Group Editor-in-Chief, India News said, “Speed, accuracy, credibility and accountability will be key to our news gathering. With more than 100 brilliant manpower at work, we will start a new chapter in television news industry. I will make sure that you will find our channel accountable to the aam aadmi. Our approach to news will be to provide answers to all the questions arising in a viewer’s mind.”

ITV Network’s bouquet of channels includes national channel India News and five regional channels – India News Bihar & Jharkhand, India News Rajasthan, India News UP & Uttarakhand, India News Haryana, and India News MP & Chhattisgarh. The Group is investing heavily in additional newsgathering capacity. Having fortified its presence in the Hindi speaking markets, India News is planning to expand its base and become a dominant player in the news channel segment across India.

RK Arora, CEO, ITV Network is confident that the quality and presentation of the new-look India News will be appreciated by viewers, and added that there is are a range of new initiatives in the pipeline. “With the muscle power of credible journalism, news with pan India approach and robust distribution on all digital, analogue, web and mobile platforms, we will make a mark in the news space. Supported by sustained 360-degree marketing approach comprising television, print, radio, outdoor, cinemas, mobile and social media, we are committed to deliver wherever our audience is present,” Arora added.

“Nothing can stop an idea whose time has come,” Kartikeya Sharma, Managing Director, ITV Network said, adding, “Definitely the time has come for India News to herald a new era in the Indian media industry and become a dominant player through content expansion, extensive marketing, distribution and enhanced market share to cater to a new target audience.”

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