Date-wise News
If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

If you want to be cute, be very cute: Arundhati Bhattacharya : Goafest 2013

Several ads are difficult to understand as they deviate from the message in trying to be ‘cute’, says the MD of SBI Capital Markets

Shobhana Nair Apr 5, 2013 10:56 PM

2-min video: Scam ads are blown out of proportion – KS Chakravarthy : Goafest 2013

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

2-min video: Scam ads are blown out of proportion – KS Chakravarthy : Goafest 2013

If an agency proactively comes up with work for its clients that is aligned with the strategy, then such creativity should be encouraged, says the NCD of Draft FCB Ulka

Priyanka Nair Apr 5, 2013 10:17 PM

Making advertiser – agency relationship work: Suresh Bandi : Goafest 2013

An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India

Maneka Tanwani Apr 5, 2013 10:06 PM

Making advertiser – agency relationship work: Suresh Bandi : Goafest 2013

An agency can grow only if the clients are satisfied, and clients are committed when an agency delivers value, says the Deputy MD of Panasonic India

Maneka Tanwani Apr 5, 2013 10:05 PM

Do away with advertising awards: RS Sodhi : Goafest 2013

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

Do away with advertising awards: RS Sodhi : Goafest 2013

Ad awards should not be judged by people within the industry; get clients and consumers to judge the work, says the MD of Amul India

Priyanka Mehra Apr 5, 2013 10:01 PM

It's time for Goaaaaaaaaaa: Pratap Bose : Goafest 2013

Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest

Pratap Bose Apr 5, 2013 9:58 PM

It's time for Goaaaaaaaaaa: Pratap Bose : Goafest 2013

Talk about the spaciousness of Ford Figo? Nah…Encourage job offer conversations? Not really… Bose on few things he will not be seen doing @Goafest

Pratap Bose Apr 5, 2013 9:58 PM

Marketers who think they can control social are living in oblivion: Nitin Paranjpe : Goafest 2013

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

Marketers who think they can control social are living in oblivion: Nitin Paranjpe : Goafest 2013

Yesterday was an age of creating a myth and communicating it, while today the age has transformed to finding the truth and sharing it, says MD & CEO of HUL

Abhinav Trivedi Apr 5, 2013 9:54 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:21 PM

Birdwatching during Goafest: Josy Paul : Goafest 2013

You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India

Josy Paul Apr 5, 2013 9:15 PM

Birdwatching during Goafest: Josy Paul : Goafest 2013

You are going to be surrounded by some of the most beautiful birds known to man. So watch & have a great time @Goafest, says the Chairman & CCO of BBDO India

Josy Paul Apr 5, 2013 9:15 PM

Role clarity in biz of communications is a challenge: Harit Nagpal : Goafest 2013

Agencies need to realise that their role today is specific in nature; they should not get into promising skills they are not specialised in, says the MD & CEO of Tata Sky

Priyanka Nair Apr 5, 2013 9:14 PM

"Trust and belief in advertising has gone down" : Goafest 2013

The desperate desire to stand out has led to a lot of misleading commitments. Brands should realise that the consumer is no longer gullible, say industry experts

Twishy Apr 5, 2013 9:12 PM

There is life beyond 30-second TVCs: Arunabh Das Sharma : Goafest 2013

Speaking at Goafest 2013, BCCL’s President remarks that advertising on TV is now limited to the 30-sec ad & this is not conducive to great advtg

Shobhana Nair Apr 5, 2013 9:11 PM

Fever FM supports 3 IPL teams this season

The radio station has partnered with Mumbai Indians, Delhi Daredevils and Royal Challengers Bangalore for Season 6 of the Indian Premier League

exchange4media Staff Apr 5, 2013 8:56 PM

Media Abby 2013: Mindshare leads with 10 metals, Maxus follows

Mindshare India topped the chart with 10 metals, followed by Maxus with 6 metals. Lodestar UM & Madison Media – Pinnacle occupy the third spot, grabbing 5 metals each

exchange4media Staff Apr 5, 2013 7:40 PM