As I leave Cannes, something at the back of my head repeatedly tells me that it is all about doing a few things, and doing them brilliantly. Less than 2 per cent of all Indian entries win metal… there’s a lot of truth in those numbers, says Pratap Bose, CEO, Mudra Max.
The big guns were on show on the penultimate day in Cannes. When you have names like David Droga, Chuck Porter, Sir Martin Sorrell, Tim Mellors, Yoko Ono, Jon Wilkins, Bob McDonald ( CEO of P&G ), the new CMO of Unilever (Keith Weed), and James Hilton from AKQA, among others, the expectations are naturally sky high. Though I was thoroughly exhausted by the end of the day, I must admit it was day well spent, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
The one thing I have learnt this year at Cannes is that whatever one does, one has to be able to be able execute a unique idea on scale and engage consumers in large numbers if we want to have any chance of winning big. In India, generally speaking, we either deliver great reach but without a winning idea, or we create a great idea as a mere one off, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
Listening to Jon Landau, the producer of ‘The Titanic’ and ‘Avatar’, was delightful to say the least. Another revelation for me was the concept of using on-line video competitions to enhance brand engagement, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
The Indian contingent was a tad disappointed with only 60 pieces of work getting the shortlisted nod across seven categories. In my opinion, that was about 15 shortlists short, compared to what we had last year, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
exchange4media’s editorial battery is joined by some of the happening industry names to bring a flavour of the festival, from the delegate’s viewpoint. Read daily notes from Pratap Bose’s (COO, Mudra Group and CEO, Mudra Max) diary to know what some of the industry heads do while at Cannes...
The final day of GoaFest 2010 held a lot of promise for a lot of people. For many, it was the final day of reckoning and glory. For a few, it was an opportunity to let their hair down and party hard. Hopefully, it was a fortunate day for job seekers, and as informed sources tell me, it was ‘pay dirt’ time for the beach shack owners near the GoaFest venue.
The touchdown at Dabolim Airport this afternoon (April 8) was smooth and so was the GreyGoose at the hotel when I checked in. I was back in Goa for the 5th edition of the GoaFest, or as I call it, The Annual Advertising Re-Union, with a promise of lots of knowledge, celebration of ideas and a whole lot of fun, says Mudra’s Pratap Bose.