Network18’s Firstpost.com has launched an online chess championship for its readers. This fortnightly event will see Vishwanathan Anand share some of his real-life chessboard experiences with online participants as part of ‘Firstpost Battleboard’.
Love it, Hate it, but you can’t ignore it. The UNHATE campaign, in a true Benetton style has taken the world by storm as it shows leaders of the nations often known for biases, kissing each other passionately. Here’s what our Ad Frat thinks about the campaign and who would they like to see kissing...
Decency in Advertising – the Sensible, Sensational, Sexy – where to draw the line?; Honesty and Truthfulness in Advertising – Defining the Black and White and Dealing with the Grey and F&B Advertising – promoting processed foods, nutrition or obesity were discussed at length at a seminar organised by ASCI.
Lowe Lintas, Bangalore has been assigned the creative duties of Nova Medical Centers following a multi-agency pitch. The agency will handle two separate businesses of the expert surgical care centers and the IVF Clinics. The campaign is expected to take off in the next couple of months.
The Government is reviewing consumer complaints on misleading ads and debating how to manage this issue. In this process, legal requirement as well as an inter-ministerial committee to look into the issue of misleading and false ads are also being considered.
The International Festival of Creativity – Cannes Lions – has announced the addition of Mobile as a new awards section for the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.
The point is not to cling to tradition for its own sake, but to preserve it, in keeping with the times, as a successful system of values. At the same time, one must not be afraid to question existing procedures and to optimise them – that’s an essential component of success. As a brand, Faber-Castell strongly values innovation and seeks to offer products with a point of difference as well as new and exciting styles. These values put us in an excellent position to take on our competitors.