MPG/Media Contacts organised a Round Table in Mumbai on Friday that saw marketers, media owners and publishers joining the agency’s top management for a lively discussion on a wide range of subjects ranging from paid and earned media to the fallacy of last click and low investments in digital.
ET Now, launched during the slowdown period in 2009, has completed one year of its operations. The business news channel today claims to have a 22 per cent share of the market in six metros across India. Times Global Broadcasting’s Sunil Lulla shares the channel’s growth story.
Summer cool categories advertising in print went up by 19 per cent during January-May ’10, as compared to January-May ’09. High advertising share of air conditioners among the summer cool categories was seen in print advertising. LG Electronics India Ltd topped the list of advertisers in the summer cool categories in print during this period.
Sales are gone, parties are back, creative professionals are here and so are marketers in large numbers – Cannes Lions International Advertising Festival 2010 has begun. That simply means, it is again seven nights of no sleep, breaking news, creative debates, India's performance on a global platform and yet some more about brand building. Now, who would mind that year after year!
Beside the sea, and towered by hills, lies the small town of Cannes. The setting seems to be straight from Coleridge’s imagery, be it Kubla Khan or the Rime of the Ancient Mariner. Except that the setting is modern. It’s my first time reporting for the Cannes Lions International Advertising Festival... writes Dhaleta Surender Kumar.
exchange4media’s editorial battery is joined by some of the happening industry names to bring a flavour of the festival, from the delegate’s viewpoint. Read daily notes from Pratap Bose’s (COO, Mudra Group and CEO, Mudra Max) diary to know what some of the industry heads do while at Cannes...
The first day began with a steady flow of Indian delegates at the Cannes Lions International Advertising Festival 2010. The customary hellos and hi’s were still on when the Direct, Promo and PR shortlists were being discussed, and needless to say that with just four in Direct, and two in Promo, everyone was disappointed.
The first day of Cannes Lions International Advertising Festival 2010 dedicated two sessions to the ‘design’ factor in brand building. In the first session, Luciano Deos, President, Abedesign – Brazilian Association of Design Companies, took an unconventional look at designs coming from BRIC companies, where a silent shift from ‘Made in’ to ‘Designed in’ was taking place. The more mainline aspect was discussed in the session that delved on discovering the balance between intimate and vision.
Social media has changed the way how brands look at consumers. Brands “whispered to consumers, they shouted to consumers”, but with social media coming in the picture, brands are being forced “to listen to consumers”. These words from the Tribal DDB (London) presentation summed up the theme of the first day at the Cannes Lion 2010. The only contrary view came from Patrick Collister, Editor, Directory (a UK-based quarterly magazine on direct marketing), who said that direct mailing through snail mail was more engaging and personal than being online.
Despite seeing one of largest numbers of entries ever sent from India in the Direct Lions category, there are only four pieces of work that have made it to the Direct Lions shortlist at the Cannes Lions International Advertising Festival 2010. These include two entries from McCann Worldgroup and one each from Bates 141 and Grey Worldwide.
Cannes Lions International Advertising Festival has renamed Promo Lions to Promo and Activation Lions this year. Like Direct, Promo too has seen one of the highest numbers of entries ever sent from India. However, of the 103 entries sent, only two – one from Ogilvy India and the second from Bates 141 – have made it to the shortlist.
Prachar Communications has been assigned the media mandate for Maja Healthcare, a unit of VI John Group. Maja healthcare is involved in the manufacture of personal care, skin care products and cosmetics. Rajesh Jain, MD, Prachar Communications, has confirmed the development. The media business is pegged at Rs 10 crore.
Cannes Lions International Advertising Festival 2010 has seen a fresh burst of focus from the organisers to increase the advertiser participation. While on the one hand, there are more advertisers speaking, on the other hand, there are increased advertisers in attendance as well. A big step was seen from ITC India this year, the company has sent 10 delegates to Cannes – this is perhaps the highest ever number of delegates coming from an Indian advertiser to Cannes.