Cannes Lions is making a statement on where the festival is headed. Festival Chairman Terry Savage pointed out an announcement from the Festival calling the 2011 festival - Cannes Lions 58th Festival of Creativity. This is not just a change in name but a reflection of the changes in the festival that has included domains beyond advertising - PR, Media, Design to name a few. Savage also informed that the Festival would be including Effectiveness Awards, for now called, Cannes Effectiveness Awards.
Solutions | Digitas, the marketing services company in India and South-East Asia, has promoted Swati R to Vice President, CRM (Customer Relationship Management). In this new role, Swati will lead all initiatives in the field of CRM and Analytics and will be the driving force behind the success of the ROCK (Return On Customer Knowledge) team.
After the success of ‘Malishka ko Bataun Kya’ campaign last year, Red FM Mumbai now wants its listeners to become undercover agents for RJ Malishka. The aim of the new campaign, called ‘Malishka ka Jasoos’, is to provide a platform to Mumbaikars and enable them to share gossip, communicate insider information and report relevant issues.
According to the ‘Characters India Loves’ study conducted by Ormax Media, as many as five characters on Zee TV have made it to the favourite characters list, as compared to two characters in the previous studies. However, ‘Balika Vadhu’s Anandi continues to maintain her most favourite character status.
Jaipur-based outdoor advertising firm NS Publicity and LSTL Media (OOH media owner) have bagged a Noida Authority contract for exclusive ad rights on a prominent foot overbridge (FOB) adjacent to the popular The Great India Place mall in NCR’s Noida region and two sets of bus queue shelters totalling 50 bus queue shelters, spread across the city.
Film Craft Lions was introduced this year in order to honour craft of the filmmaking process – the direction, copywriting or editing, or the skilful use of music or sound design. India had sent 29 pieces of work in the debut year of the category, however, none has made it to the shortlist.
The Cannes Lions International Advertising Festival has announced the shortlists for the Titanium & Integrated Lions. In what would prove to be an extremely disappointing development for India, no Indian entry has made it to the shortlist. Indian agencies had sent four pieces of work this year in comparison to the 11 sent last year. The only other category where India did not manage even a shortlist so far was Cyber Lions.
“We see a huge opportunity in BTL. We are in a nascent stage, but we have started focusing on this business significantly in the last six months. In the next 2-5 years, we want to have at least 20-30 per cent of market share. This is a fragmented industry as very few people have invested in it. The only player that is showing some consolidation is the WPP Group,” says Tarun Katial, CEO, Reliance Media World Ltd.
The big guns were on show on the penultimate day in Cannes. When you have names like David Droga, Chuck Porter, Sir Martin Sorrell, Tim Mellors, Yoko Ono, Jon Wilkins, Bob McDonald ( CEO of P&G ), the new CMO of Unilever (Keith Weed), and James Hilton from AKQA, among others, the expectations are naturally sky high. Though I was thoroughly exhausted by the end of the day, I must admit it was day well spent, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
Creative geniuses Chuck Porter, Chief Strategist, MDC Partners and Co-Chairman, Crispin Porter + Bogusky; David Droga, Founder, Creative Chairman, Droga5; and Miles S Nadal, Chairman, CEO, MDC Partners talked about their experiences of being entrepreneurs and what it needed to start one’s own agency in the session titled ‘How to Build an Agency from Scratch’. Nadal also had a special offer for wannabe entrepreneurs.
MSM Satellite (Singapore) Pte Ltd will now pay the IPL media rights license fee to BCCI, an amount of Rs 300 crore. MSM has also filed a suit for recovery of the Rs 125 crore that it had earlier paid to World Sport Group (WSG) as facilitation fee. Once that money is recovered, it will be paid to BCCI.
Media Manthan churned up several issues and debates in the media industry and was attended by quite a few journalists. The event was organised in Jalandhar on June 25, 2010 by samachar4media, the Hindi website from the exchange4media Group, in association with Healthyway Immigration Consultants.
Cannes Lions International Advertising Festival 2010 may have had its share of weak sessions this year, but the Cannes Debate has been one of the best so far, and clearly one of the best sessions of the festival. The conversations between Sir Martin Sorrell, CEO, WPP, and Keith Weed, CMO, Unilever, discussed many concerns of the industry. The best part was the tough questions, coupled with candid answers.