Interpublic Group’s Mediabrands and AOL announced at the Cannes Lions International Advertising Festival 2010 a partnership to create online and technology solutions for both consumers and retail marketers. The goal of the partnership is to provide shoppers with an online approach to make informed store and brand choices, and provide retail marketers with advanced insights, allowing them to present optimal product selections to customers in customised formats.
In an exclusive chat with exchange4media, Sue Moseley, Worldwide Directory, Research and Future, Initiative, said that inherently, music was deep-rooted in the Indian culture, and probably that could be one factor for the highest download of music in the country.
In an age when precise targeting is the conversation that is expected to become the order of the day, marketers experiment with various mediums to gauge what works best for their brief. Renault had a similar situation at hand when it wanted to launch its electric cars. The product itself, the expected queries, and the elusive young target audience led Renault and its partner agencies like OMD to work together with Electronic Arts to develop games for the marketing of the electric cars. According to market observers, this is just one of the reasons why gaming is set to be a key medium of the future.
It is not often that you see creative professionals from India speaking on the stage of the Cannes Lions International Advertising Festival. Ogilvy India’s Piyush Pandey has done it in the past, but 2010 is also special because Pandey made his presence felt on the stage once again, and the Indian camp is all geared to attend TapRoot India’s Agnello Dias’ session on June 22, 2010. Pandey explained that voicing views from the Indian creative industry on an international stage was important.
There’s not much to the new looks of both Star Plus and Bloomberg UTV, writes Pradyuman Maheshwari. The entertainment major had already seen some breakthrough ideas and for the business channel, so far it’s been some cosmetic and essentially a distribution story.
Day Two of the Cannes Lions International Advertising Festival 2010 took off from where it had ended on Sunday – with the focus on digital. The first session, ‘From Hollywood to Madison Avenue: A Tale About Fundamental Changes in Advertising’ talked about why online video advertising was superior to traditional advertising on the net.
“Ice-cream is not a low-involvement product as thought by many people,” insisted Ian Maskell, Global Marketing Director – Heartbrand Ice Cream (Unilever), while speaking exclusively to exchange4media on the sidelines of the Cannes Lions International Advertising Festival 2010. He added, “People are choosy about their brands and selective about their flavours and they’ll go to any extent to get it.”
A few more faces from the Indian contingent at the Cannes Lions International Advertising Festival were seen on Day Two. No show at Direct Lions has disappointed many, but there are high hopes from Media and Design categories before attention moves to the bigger categories like Press and Outdoor. However, a Silver and a Bronze kept Camp India smiling. However, some bit of angst was seen from advertisers on the number of ‘scam ads’.
India has six entries shortlisted in Media Lions. The agencies are Leo Burnett, Grey Worldwide, McCann Worldgroup, Creativeland Asia and two entries from MediaCom. There are six pieces of work shortlisted in Radio, across five broad entries. Publicis and Leo Burnett each have two pieces of works shortlisted. JWT India and Bates 141 have an entry each shortlisted in Radio.
Indian agencies had entered 266 pieces of work in Outdoor Lions this year. Of these, 12 pieces of work, forming seven broad entries, have made it to the shortlist. The entries include two from Ogilvy India, two from Creativeland Asia and one each from Mudra DDB, Bates 141 and TapRoot.
Press Lions, the shortlist of which has also been released today, has seen an overall decrease in entries from India. From the 244 entries sent this year, 29 pieces of work across 13 broad entries have made it to the Press Lions 2010 shortlist. Mudra DDB has four broad entries (10 pieces of work); McCann Worldgroup has two broad entries (three creatives in all); TapRoot has two entries (four creatives). Leo Burnett has one campaign with four creatives shortlisted, Ogilvy India, too, has one campaign with three pieces of work. RMG India has one campaign with three pieces of work. Bates 141 and JWT India have an entry each in the Press Lions shortlist.
To celebrate its 31st anniversary, Mid-Day will release a bumper anniversary issue across Mumbai, Delhi, Pune and Bangalore on June 25, 2010. The cover jacket and the editorial page of the tabloid will be in 3D and will come along with 3D glasses. The 3D cover is sponsored by UTV Action for the movie ‘The Forbidden Kingdom’, which will air on June 27, 2010.
The Indian contingent was a tad disappointed with only 60 pieces of work getting the shortlisted nod across seven categories. In my opinion, that was about 15 shortlists short, compared to what we had last year, writes Pratap Bose, COO, Mudra Group and CEO, Mudra Max, in his blog exclusively for exchange4media.
Cannes at last! The festival has been beckoning for a while now. The decision to go to Cannes itself was not an easy one, given that businesses are just about getting out of recession. However, it was opportunity to give a visible signal that the bad times are well and truly behind us, and so I finally took that opportunity to help kickstart the new financial year, writes Ashok Venkatramani, CEO, Media Content Communication Services, exclusively for exchange4media.
After winning a Grand Prix in 2008 in the Direct Lions category, getting no Lions in 2009 and in 2010 was disappointing. Like Promo and Activation Lions, this year saw the highest number of entries ever from India in this category. However, Jury Member Ramesh Iyengar, Chairman & MD, Select Direct Marketing Commns, reminded that numbers did not matter when the work was not good.
The Promo Lions added to the positive news for Camp India on day one, with Ogilvy India winning a Bronze Lion for the AICMED. However, 141 Sercon’s Vijay Singh, who was a member of the Promo & Activation Jury, explained that many entries came close in making the cut, but lost out due to presentation and lack of focus on results, which has 30 per cent weightage in scores.
BBDO India just won a silver Cannes Lion for the best integrated campaign led by PR. It’s the first PR metal for India at Cannes, and was won against stiff worldwide competition for real transformational work done on a big brand like P&G Gillette. The award belongs to more than just us at BBDO India, writes Josy Paul, Chairman and NCD, BBDO India, exclusively for exchange4media.
In the second year of the PR Lions, India has won a Silver Lion, which went to BBDO India for the work done for Gillette, titled ‘Woman Against Lazy Stubbles (W.A.L.S.)’. Jury President Paul Taaffe said that not just in India but across countries, PR agencies got a “kick in the bum” with advertising agencies taking most awards. He added that he expected the situation to change in the next year, as the PR agencies became more aware and active about the category.
The Kannada news channel space witnessed quite some activity with the launch of Samaya 24x7. The channel, which had long been awaiting takeoff, was formally launched this Sunday by Dr Devi Shetty. The channel is the brainchild of industrialist and politician Satish Jarakihole.