Sudha Natrajan, President and COO, Lintas Media Group: <br> <p align=justify>GoaFest is always such an invigorating and refreshing experience for me. I’ve seen it improving year on year and it has today attained the stature of being on the world advertising map as an event of high repute. The work and play equation at the event is really good. The weather clouds, too, this time were benevolent and we did not get baked!
The Learning and Knowledge Seminar at GoaFest 2010 concluded with a session featuring two eminent speakers from two top global agencies – Jan Leth, Vice Chairman, Ogilvy Digital, and Andy Greenaway, Regional Creative Director, Saatchi & Saatchi. The two speakers expressed their views on how advertising should now speak the social networking language through advertising under the scanner.
The final day of GoaFest 2010 held a lot of promise for a lot of people. For many, it was the final day of reckoning and glory. For a few, it was an opportunity to let their hair down and party hard. Hopefully, it was a fortunate day for job seekers, and as informed sources tell me, it was ‘pay dirt’ time for the beach shack owners near the GoaFest venue.
Hair care advertising in print grew by 33 per cent during 2009, as compared to the same period in 2008. Hair oils was the top category under hair care sector in print during 2009. HUL led advertising of hair care sector, while Dove Hair Fall Therapy System saw the maximum advertising among all new hair care brands advertised in print during 2009.
According to the RAM data for week 50 of 2009 (December 6-12) to week 13 of 2010 (March 21-27), Radio Mirchi remains the hot favourite in Delhi among the all female 12+ category. Fever FM and AIR FM2 Gold are in the No 2 and No 3 positions, respectively, among women listeners in Delhi.
The second session of Day 3 at GoaFest 2009 saw George Michaelides, Global Leader (Invention) at Mindshare, conduct a session in which he stressed on the ‘new creativity’, which, according to him, was the need of the hour for advertising agencies. “The new creativity has to be the language of the business in the future,” he affirmed.
Social media has caught on in a big way all over the world, but how can brand managers and advertising agencies cash in on this growing segment? Can it become the centre of digital communications? How does one measure social media? These issues were addressed at a panel discussion on Social Media, which was part of the Knowledge and Learning Seminar on Day 3 at GoaFest 2010.
The final day of GoaFest 2010 ended on a high note for Ogilvy India, which bagged the maximum number of Creative Abby – 43 to be precise (three Golds, nine Silvers and 30 Bronzes). The agency also bagged the Grand Prix in the Integrated category for Vodafone ZooZoos. Nirvana Films, too, took home the Grand Prix for Vodafone ZooZoos.
Even if you were someone who missed all the reports and Apple advertising around the iPad, set foot at a New York airport, and you cannot miss iPad. I ended up buying an Apple iPad, and I must say that the first observations, the sheer attraction that the product is, and the topic of conversation that it has become in advertising offices, are all very interesting. Here are some notes from the diary of a ‘new iPad user’…
The Press and Registration of Book Act, 1867, will be amended soon, however, the Indian magazine industry is not happy with the Government’s proposed amendment recommendations. Though the Government had asked the industry to submit their suggestions on the proposed recommendations, there are still some issues that magazine fraternity does not agree with.