Authors
Remembering V Ramani: Suman Srivastava

They don’t make media professionals like V Ramani any more, states Suman Srivastava, as he remembers how he could ferret insights that mere mortals could not

Suman Srivastava Aug 2, 2012 2:40 AM

Marketing Unplugged: Want loyalty? Don’t focus on rewards

This fortnight, Suman Srivastava highlights how companies are building loyal customer base by making them feel special & not by some rewards programme

Suman Srivastava Jan 10, 2012 8:05 AM

Marketing Unplugged: This tastes so … white!

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava Dec 27, 2011 8:09 AM

Marketing Unplugged:  Business shouldn’t be about war

This fortnight, Suman Srivastava takes the view that businesses will make more money by abandoning the thought that business is war…

Suman Srivastava Dec 13, 2011 8:49 AM

Marketing Unplugged:  Using mobile in your marketing mix

A successful mobile marketing programme needs to get the consumer to do something, and reward him/her to do so. This fortnight, Suman Srivastava highlights some brilliant ideas in mobile marketing…

Suman Srivastava Nov 29, 2011 7:44 AM

Marketing Unplugged:  The business of business is not just business

As the corporation becomes larger than the state, it cannot stay disconnected from the problems of society. It has to contribute. This fortnight, Suman Srivastava stresses on supporting what some are calling ‘Conscious Capitalism’…

Suman Srivastava Nov 15, 2011 8:55 AM

Marketing Unplugged:  Hand Built By Robots

The new generation is getting addicted to customisation. And brands all around the world are noticing this trend. This post of Suman Srivastava is about the amazing ways in which brands are empowering customers and getting brand loyalty back.

Suman Srivastava Nov 1, 2011 8:55 AM

Marketing Unplugged: Plan B to her wallet

After taking up the issue of innovation in pricing leading to strong brands being built, this fortnight Suman Srivastava in his blog Marketing Unplugged tackles the issue of innovation in distribution...

Suman Srivastava Oct 18, 2011 11:50 AM

Marketing Unplugged: How to make money by selling for Free

Marketing has become too much about process and not enough about inspiration, ideas and passion. Creativity has been outsourced to agencies, as if creativity is only possible in communication. The result is me-too marketing strategies which lead to poor business results. Starting today and every alternate Tuesday, Suman Srivastava’s column will celebrate new thinking in marketing, wherever they come.

Suman Srivastava Oct 4, 2011 8:51 AM

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