Date-wise News
Cricket Companion acquires CrickZenga

 With the conclusion of this acquisition, Cricket Companion now boasts of 8 million downloads and has now become the most popular mobile application for cricket globally.

exchange4media Staff Dec 27, 2011 3:24 PM

MedPlus, MedplusBeauty.com, Virtual Studio, Dr Madhukar Gangadi

 One-stop online store MedplusBeauty.com will offer a diverse and wide selection of over 12,000 products across hundreds of national and international brands.

exchange4media Staff Dec 27, 2011 3:22 PM

iMusti.com to provide applications for Samsung Smart TVs

 Online music portal iMusti.com has signed an agreement with Samsung India under which it will develop video applications exclusively for Samsung Smart TV consumers.

exchange4media Staff Dec 27, 2011 3:20 PM

Ad Review: Will it be ‘Hoyenga’ for Greenply this time?

After creating memorable ads like Sawithri, Judge for Greenply Plywood, Lowe Lintas has launched its latest campaign, ‘Always Hoyenga’, for the brand.

Deepika Bhardwaj Dec 27, 2011 11:42 AM

Rajdeep Endow elevated to MD of Sapient India

Rajdeep Endow, a member of Sapient’s Executive Leadership Team and current Global Delivery Lead, replaces Karandeep Singh, who moves on from Sapient.

exchange4media Staff Dec 27, 2011 9:41 AM

PPL notice to defaulting hotels & pubs on public performances

Phonographic Performance Ltd (PPL) has issued legal notices to defaulting hotels & pubs for not securing licenses for public performances.

exchange4media Staff Dec 27, 2011 9:31 AM

Cartoon Network refreshes line-up to remain relevant to kids

In order to ensure that the content doesn’t fatigue kids, Cartoon Network is introducing new and locally relevant content to ensure repeat viewing.

Suraj Ramnath Dec 27, 2011 9:22 AM

Bates Asia brings ‘Life OK’ alive out of home

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every corner of streets in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 9:12 AM

ACK Media expands reader base for Suppandi

The sixth issue of the quarterly magazine released in December 2011 has been redesigned to appeal to teenagers.

Sai Prasanna Dec 27, 2011 9:05 AM

Bates Asia brings ‘Life OK’ alive out of home

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every street corner in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 8:35 AM

IMPACT Annv Spl: ‘Maintain transparency while chasing financial goals’

Devendra Darda, Managing Director, Lokmat Media Ltd, lists the seven things media needs to keep in mind to thrive in a competitive market.

Devendra Darda Dec 27, 2011 8:12 AM

IMPACT Annv Spl: Advantages of print for brand engagement

Apart from disseminating information, print can also be effectively used for active brand engagement, writes Rahul Kansal, Bennett Coleman and Co Ltd.

Rahul Kansal Dec 27, 2011 8:11 AM

IMPACT Annv Spl: Look before entering a new market

Vinay Chhajlani, Chief Executive Officer, NaiDunia Media, writes about seven things one should know before entering a new market.

Vinay Chhajlani Dec 27, 2011 8:10 AM

Marketing Unplugged: This tastes so … white!

This fortnight, Suman Srivastava writes about how colours might even the way consumers perceive a product’s taste, service and value...

Suman Srivastava Dec 27, 2011 8:09 AM

Farokh Balsara to lead EMEIA region at Ernst & Young

Ernst & Young has appointed Farokh Balsara as the Media & Entertainment industry leader for Europe, Middle East, India & Africa (EMEIA) region.

exchange4media Staff Dec 27, 2011 8:08 AM

Prasoon Joshi to head Press Lotus Jury at AdFest 2012

Prasoon Joshi, Executive Chairman and CEO, McCann Worldgroup India, will oversee the Press Lotus category as Jury President at AdFest 2012.

exchange4media Staff Dec 27, 2011 8:07 AM

Flashed Yesterday: Google India announces Media Ads on Google Search

The new ad model introduces new ways of video ads on Google Search. Media Ads is an exclusive format designed to put video ads front and center.

Rahul Dubey Dec 27, 2011 8:04 AM

Flashed Yesterday: Cheil  wins creative and digital duties for Delhi Daredevils

Cheil Worldwide South West Asia has bagged the creative and digital duties for Delhi Daredevils post a multi agency pitch.

exchange4media Staff Dec 27, 2011 8:03 AM