Bates Asia brings ‘Life OK’ alive out of home
Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every corner of streets in more than 100 cities with the channel’s presence.

Star does not believe in doing things small size. Its latest bet ‘Life Ok’ is seeing larger than life initiatives by the network across Medias like television, outdoors, social and print. If you have come across any of the colorful hoardings in the vicinity of your areas, then know that it has been created by Bates Asia. The agency has worked on the entire outdoor communication for the new channel covering more than 100 towns with more than 13 lakh of sq. ft. of printing. It is the largest ever outdoor campaign done by any TV channel covering all kinds of outdoor media like Hoardings, Bus Que Shelter, Wall Paintings, Gantries, Bill Boards, Utilities, Station Panel, Metro Panel, Mall Medias etc.
Bates has conceptualized and executed the entire campaign in order to promote the genre of the channel which is considered niche and help build salience for the brand, helping it stand out in the Christmas season. Vivid formats have been used for the campaign, starting from a large format unipole to a small format of a standee. The entire activity ran for about 10-15 days covering cities like Mumbai, Delhi, MP, UP, Punjab & Haryana and many others with over 6000 medias used needing over 13 lakh of sq. ft. of printing.
“We are happy with the work Bates has done in this very ambitious plan of taking our brand to consumers across 101 towns of India. It was a conscious decision on our part to have a high impact, high reach & short burst OOH campaign with an aim of touching a huge majority of Hindi speaking audience. We achieved this by going to the smallest towns, including some towns which probably haven’t even seen media brands advertise there before” says Ajit Thakur, General Manager, Life Ok, commenting on execution of campaign by Bates.
Speaking on the association with Star, Praveen Vadhera, Country Head, Bates Landscape, said, “We are proud to be a part of the Life Ok campaign for Star. This was a big campaign both in number of cities, sites and also in the expectations from the campaign. A spread of over a 100 towns with a teaser phase followed by a reveal creative just makes the timing of the execution all that more critical. Various media options were chosen basis the TG that we wanted to reach out to & this was achieved successfully... Our national presence with our own offices & teams pan India made this herculean task possible. We wish Life Ok all the very best for the times to come."
Sharing moments while working on the campaign, Bipin Grewal, AVP OOH, Bates Asia, said, “Multiple all night to do's, challenging deadlines, multiple changes & re working on the massive plan, late night pizza delivery in office, empty roads while on the way back to home early morning and a lot many things together went into creation of the Life Ok campaign at our end. All that work seems to be well worth it when one sees the execution of the campaign finally as well as the positive feedback from the client. It was a very good experience for me and my team to be a part of this journey that has just started. Life Ok rocks!!”
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NCLAT likely to hear ZEEL's plea today
The appellate body had deferred the hearing for ZEEL’s petition against the NCLT order
By exchange4media Staff | May 26, 2023 8:54 AM | 1 min read
The NCLAT is likely to hear ZEEL's petition in the Sony merger issue on Friday.
This is after the appellate body deferred the hearing in the petition against the NCLT order passed on May 11.
The network had said that it did not have the opportunity to present its arguments.
On May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).
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BCCI likely to wait for Zee-Sony merger to sell media rights for bilateral matches: Report
The report also claims there is a possibility that the BCCI may not sell the rights for four years but instead for a different tenure
By exchange4media Staff | May 26, 2023 8:44 AM | 1 min read
The BCCI may wait for the completion of the Zee-Sony merger to sell media rights for the Indian cricket team’s bilateral series, according to a report in a leading business publication.
The report, which quotes sources, suggests that the cricket board would “wait for some time and watch how the Zee-Sony merger pans out before issuing the tender.” The report also claims there is also a possibility that the BCCI may not sell the rights for four years (from 2023 to 2027) but instead for a different tenure.
The report further says that The BCCI would want to issue the tender before the Asia Cup in September this year, but would hope that the Zee Sony merger has been completed by then.
Sony had the broadcast rights for IPL from the first edition till 2017, when Star India (now Disney Star) picked up the rights. Sony Sports Network also holds the rights to broadcast games from England, Pakistan and Sri Lanka.
Also, the BCCI has still not decided if it will go for e-auction or other modes for selling th rights. BCCI may also separate the rights of men's and women's rights.
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ZEEL posts Rs 8168 cr as revenue for FY23
ZEE5’s total revenue for the year stands at Rs 741 crore, up 36% compared to the previous fiscal
By exchange4media Staff | May 26, 2023 8:43 AM | 2 min read
Zee Entertainment Enterprises Limited's (ZEEL) revenue for the fiscal ended 31st March 2023 stands at Rs 8167.62 crore compared to last fiscal’s Rs 8305.86 crore.
The company has recorded ad revenue of Rs 4057.89 crore a drop of 7.6% compared to last year’s Rs 4396.15 crore.
As per reports, ZEEL has posted a net loss of Rs 73 crore for Q4 compared to the corresponding quarter last year.
Subscription revenue saw a 2.7% growth at 3335.47 crore on March 31, 2023, compared to Rs 3246.6 crore last fiscal.
The company said that its other sales and services revenue YoY was down 25%, and up 71% QoQ aided by new launches and higher syndication revenue.
The company's expenditure was up 10.3% to Rs 7364 crore compared to Rs 6674.14 crore. EBITDA for FY23 was down by 38% YoY due to a decline in revenue and elevated strategic investments across the business. It fell from Rs 1780.33 crore to Rs 1101.1 crore this fiscal. EBITDA margin came in at 13.6 % compared to 21.7%.
The operating expenditure for the fiscal increased 10.5% to Rs 4468.6 crore from Rs 4041.79 crore. Profit after tax for the business has dropped by 76.1 % from Rs 1053.8 crore to Rs 251.4 crore.
The total revenue for its OTT platform ZEE5 stood at Rs 741 crore, up by 36% in FY23 compared to the previous fiscal.
The company said that the programming and technology costs were higher YoY due to higher content cost in movies, investment in ZEE5 and Sports.
Personnel expenses decreased from Rs 826.1 crore to Rs 823.8 crore YoY.
Advertising & Promotional expenses surged by 23 % to Rs 1055.4 crore from Rs 858.5 crore as new content launches on Digital increased the marketing cost on a YoY and QoQ basis.
Compared to the last quarter of FY22, the advertising and subscription revenue of the company fell by 5%.
The platform's global MonthAly Active Users (MAUs) stands at 113.8 million in March 2023 compared to 104.8 million in March 2022. The number of Global Daily Active Users (DAUs) has increased from 10.5 million to 11.1 million.
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Arnab Goswami tenders unconditional apology before the Delhi HC in 2016 case
The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others
By exchange4media Staff | May 25, 2023 6:48 PM | 1 min read
Arnab Goswami, Managing Director and Editor-in-Chief of Republic TV has tendered his unconditional apology before the Delhi High Court in a 2016 contempt case.
The case was filed by former Executive Vice Chairman of TERI R.K. Pachauri against him and others for "fragrant and willful disobedience" of the court's earlier orders restricting them from publishing certain claims against him.
"I hereby tender my apology to this Hon'ble Court and request that this Hon'ble Court may graciously be pleased to accept the apology and close the instant proceedings against the deponent," reads Goswami's affidavit submitted in court on April 28.
The affidavit further stated that Goswami is a law abiding and a respectable citizen of the country, holds all courts in high esteem and has the highest respect for the Delhi High Court.
"I had no intention to commit any act/ omission amounting to disobedience much less, wilful disobedience of the orders of this Court. I say that the alleged broadcasts were done under the bona fide belief that the same was not prohibited in terms of order passed by this Hon'ble Court on 18.02.2015 passed in C.S. (OS) 425 of 2015. The alleged broadcasts were made as part of fair reporting in view of the liberty under Article 19(1)(a) of the Constitution of India as recognised by this court in the aforesaid order," the affidavit reads.
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India Today Group to launch its free-to-air English news channel in the UK
The channel will be launched on May 31
By exchange4media Staff | May 25, 2023 4:49 PM | 1 min read
The India Today Group has announced the launch of India Today in the UK market from May 31. This is a follow-up to the launch of the Group's Hindi news channel, Aaj Tak, in the UK market. Previously operating as a hybrid channel, Aaj Tak and India Today served UK audiences with unique content.
With the launch of India Today, the English news channel will now be available as a free-to-air service, broadcasting in standard definition (SD) and accessible on Sky Channel No. 523. This will position it alongside other prominent English news channels, including Sky News, BBC News, GB News and Talk TV, the group said in a press release.
Meanwhile, Aaj Tak will continue to be available on Sky Channel number 710, providing uninterrupted access to Hindi content for viewers. The India Today Group, renowned for its comprehensive news coverage and commitment to delivering high-quality content, is thrilled to bring its linear presence to the UK audience.
“With its launch in the UK, India Today aims to captivate audiences with its insightful reporting, engaging programmes, and unwavering commitment to journalistic excellence. The channel's introduction is a testament to the India Today Group's dedication to delivering informative and relevant content to viewers worldwide,” read the release.
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ZEEL to appeal against NCLT order: Reports
The network is expected to contest that it did not have the opportunity to present its arguments
By exchange4media Staff | May 24, 2023 8:57 AM | 1 min read
ZEE Entertainment Enterprises is likely to move the NCLAT against the NCLT order, media networks have reported.
The network is expected to contest that it did not have the opportunity to present its arguments. ZEEL may challenge NCLT's jurisdiction regarding the non-compete fees issue.
The NCLT will be moved in a day or two, reports said quoting sources.
We had earlier reported that on May 11, the NCLT directed the exchanges to reassess the approvals, which previously got a thumbs up from the Securities and Exchange Board of India (SEBI).
SEBI has passed an interim ruling against one of the promoters of the Essel Group, which owns Zee.
The exchanges have also been asked to review whether the payment method for the non-compete fee between two Mauritius entities is in accordance with the relevant SEBI policies.
The proposal for the ZEE-Sony merger has already been green-lighted by the BSE, NSE, Zee shareholders and the Competition Commission of India.
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Sarah Jacob quits NDTV
Jacob was associated with NDTV for over two decades
By exchange4media Staff | May 23, 2023 5:37 PM | 2 min read
NDTV’s popular anchor and Senior Editor Sarah Jacob has quit. Jacob, who has worked at NDTV for over 20 years, also hosts the show We The People.
In an email to NDTV staffers, Jacob described NDTV as an “amazing newsroom filled with the most creative and driven reporters”.
“I cannot thank you enough,” she wrote. “Working with the best in the business has been an honour.”
"Last night, I resigned from NDTV. To Dr. Roy and Radhika Roy, Thank you for building what was one of India's great media institutions. To my many colleagues of over two decades, thank you for the memories.
It has been a fantastic ride from 2001 to 2023 at NDTV in various capacities. From being a reporter to having my own show has been rewarding and I am forever grateful for all that NDTV gave me and continues to offer. To be in the middle of the most spectacular years of the Indian TV news industry boom, that too at NDTV, which has set the standard of excellence for the industry, has been a magical career thus far. I hope future generations get to work at a place like I did, while learning the ropes. A most special thanks to my viewers, supporters and critics. You all had just as much to contribute in making sure I improve, introspect and learn. Your feedback keeps us honest. I will miss my show 'We the People' immensely and hope that whoever takes over from me will continue to ask the tough questions, but for now this is Sarah Jacob, signing off from NDTV," she wrote.
Many prominent names associated with the channel have quit the network recently and they include: Ravish Kumar, Nidhi Razdan who stepped down as Executive Editor,Group Editor Sreenivasan Jain, NDTV Group President Suparna Singh, Chief Strategy Officer Arijit Chatterjee, along with Chief Technology and Product Officer Kawaljit Singh Bedi.
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