Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

exchange4media Staff Jul 24, 2017 12:06 PM

Telecast of  Exit Polls  garners 64.5 mn impressions for Hindi News and 24.9 mn for English News?blur=25

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

exchange4media Staff Mar 23, 2017 7:55 AM

TAM ratings: Colors rises to No. 1 spot in Hindi GEC?blur=25

Colors rises to No.1 spot with an increase in the latest TAM ratings, while Star Plus ratings declined this week. Life OK also rose to No.4, while SAB TV fell to No.5 this week

exchange4media Staff Nov 14, 2015 3:24 PM

Nikhil Madhok replaces Ajit Thakur as Business Head of Life OK; Sumanta Bose elevated to Business Head of Jalsha channels?blur=25

Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier

exchange4media Staff Sep 2, 2015 2:01 PM

Total loss for Hindi GECs now stands at 15% compared to pre-IPL week 14?blur=25

The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data

Priyanka Mehra May 18, 2015 9:12 AM

Hindi GECs show a hint of stabilisation after losing to IPL recently??blur=25

Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14

Priyanka Mehra May 11, 2015 9:03 AM

Week 10 ratings: Sab TV biggest gainer, &TV gets off to flying start ?blur=25

Colors, Life OK and Sony Entertainment Television (SET) too saw an increase in ratings this week. On the other hand, Star Plus and Zee TV saw a decline in ratings

exchange4media Staff Mar 13, 2015 12:48 PM

Zee TV and Life OK ratings ride on 'Happy New Year', 'Life OK Screen Awards'?blur=25

Zee TV gained the maximum ratings in week 5 and overthrew Colors to occupy the No. 2 spot; Life OK took back the No. 4 spot on the back of 'Life OK Screen Awards'

exchange4media Staff Feb 9, 2015 8:40 AM

Mahakumbh and Taarak Mehta push Life OK and SAB TV to the fore?blur=25

We review ratings of shows that performed well and not-so-well for Hindi GECs in week 52

Collin Furtado Jan 5, 2015 8:07 AM

 Ajit Thakur resigns from Star India?blur=25

Thakur put in his papers, and is currently serving his notice period which will end in February 2015

exchange4media Staff Dec 20, 2014 4:07 PM

Week 43 ratings: Life OK's ratings crash; SAB TV takes the No. 4 spot?blur=25

Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump

Collin Furtado Oct 31, 2014 8:03 AM

Life OK eyes 'best' tag with more stars, new shows?blur=25

Stable at the fourth position on the ratings chart, the Hindi GEC has laid out elaborate and high decibel marketing and programming plans for the quarter, says Ajit Thakur, EVP and GM, Life OK

Collin Furtado Oct 16, 2014 8:09 AM

Week 38 ratings: Zee TV gains ground, Comedy Nights receives major setback?blur=25

According to latest TAM ratings, all Hindi GECs registered a decline, except Zee, while new Hindi GECs saw a marginal improvement in their ratings

Collin Furtado Sep 26, 2014 8:05 AM

Life OK maintains position 3, Star Plus loses viewership again?blur=25

While Star Plus continued to lose viewership over the last three weeks, Colors gained a nominal amount of viewership

exchange4media Staff Jun 13, 2014 8:32 AM

What worked for Life OK in Week 22??blur=25

The channel surged to No. 3 position in Week 22 of 2014, which it attributes to planning premium properties during the final week of IPL. Senior industry sources feel ‘Savdhaan’ India was the prime contributor to the ratings

exchange4media Staff Jun 10, 2014 8:31 AM

Week 22 ratings: Life OK surges ahead of Colors?blur=25

As per the ratings data sourced from TAM subscribers for Week 22 of 2014, Life OK registered growth in viewership, bringing it up to No. 3. Zee TV and Sony Entertainment Television have also seen growth

exchange4media Staff Jun 6, 2014 8:45 AM

Week 20 ratings: Major GECs lose viewership; Sony, Life OK gain?blur=25

Star Plus moved out of the 700-mark, even as Colors witnessed continuous decline. Zee was almost similar to last week. Sony & Life OK registered growth in viewership in Week 20

exchange4media Staff May 23, 2014 7:48 AM

Life OK launches Bollywood awards called Life OK NOW Awards?blur=25

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

exchange4media Staff May 14, 2014 5:29 PM