Star India has reportedly rebranded Life Ok and will launch it on August 15 with new shows

exchange4media Staff 24-July-2017

Launch episodes of new fiction shows ‘Piya Albela’and ‘Prem Ya Paheli Chandrakanta’ showed a lukewarm response for Zee TV and Life OK, respectively

exchange4media Staff 23-March-2017

Colors rises to No.1 spot with an increase in the latest TAM ratings, while Star Plus ratings declined this week. Life OK also rose to No.4, while SAB TV fell to No.5 this week

exchange4media Staff 14-November-2015

Nikhil Madhok has currently been elevated to the role of Business Head of Star India’s second GEC Life OK from the Marketing Head of Star Plus. The broadcaster has also elevated Sumanta Bose to the Business Head of the Bengali channels Star Jalsha and Star Jalsha Cinema from the Marketing head of the same channels earlier

exchange4media Staff 02-September-2015

Total TV viewership saw a minor drop of 02%, according to TAM data

Priyanka Mehra 25-May-2015

The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data

Priyanka Mehra 18-May-2015

Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14

Priyanka Mehra 11-May-2015

Colors, Life OK and Sony Entertainment Television (SET) too saw an increase in ratings this week. On the other hand, Star Plus and Zee TV saw a decline in ratings

exchange4media Staff 13-March-2015

Zee TV gained the maximum ratings in week 5 and overthrew Colors to occupy the No. 2 spot; Life OK took back the No. 4 spot on the back of 'Life OK Screen Awards'

exchange4media Staff 09-February-2015

We review ratings of shows that performed well and not-so-well for Hindi GECs in week 52

Collin Furtado 05-January-2015

Thakur put in his papers, and is currently serving his notice period which will end in February 2015

exchange4media Staff 20-December-2014

Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump

Collin Furtado 31-October-2014

Stable at the fourth position on the ratings chart, the Hindi GEC has laid out elaborate and high decibel marketing and programming plans for the quarter, says Ajit Thakur, EVP and GM, Life OK

Collin Furtado 16-October-2014

According to latest TAM ratings, all Hindi GECs registered a decline, except Zee, while new Hindi GECs saw a marginal improvement in their ratings

Collin Furtado 26-September-2014

While Star Plus continued to lose viewership over the last three weeks, Colors gained a nominal amount of viewership

exchange4media Staff 13-June-2014

The channel surged to No. 3 position in Week 22 of 2014, which it attributes to planning premium properties during the final week of IPL. Senior industry sources feel ‘Savdhaan’ India was the prime contributor to the ratings

exchange4media Staff 10-June-2014

As per the ratings data sourced from TAM subscribers for Week 22 of 2014, Life OK registered growth in viewership, bringing it up to No. 3. Zee TV and Sony Entertainment Television have also seen growth

exchange4media Staff 06-June-2014

Star Plus moved out of the 700-mark, even as Colors witnessed continuous decline. Zee was almost similar to last week. Sony & Life OK registered growth in viewership in Week 20

exchange4media Staff 23-May-2014

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

exchange4media Staff 14-May-2014