star
John Sheehy, Starcom?blur=25

Dynamic content, data and commerce remain strategic growth drivers for Starcom, said Sheehy, Starcom’s Global Brand President, during a conversation with exchange4media

Misbaah Mansuri 18 hours ago

Gaurav Banerjee?blur=25

Gaurav Banerjee, President and Head, Hindi Entertainment, Star India shares more on Hotstar Specials, the viewership and expanding on the language front

Sonam Saini 1 day ago

Star Sports Khel Bolega Ad?blur=25

The film was released in multiple languages across TV & digital, and is a start to an integrated marketing communications campaign to the season

exchange4media Staff Feb 24, 2020 4:29 PM

Netflix?blur=25

The streaming giant’s Rs 5 promotional offer is for new users but not for all of them

Shikha Paliwal Feb 24, 2020 7:14 AM

Punitha Arumugam A&C?blur=25

Arumugam stepped down as Head of Revenue at Hotstar in December 2019

exchange4media Staff Feb 21, 2020 10:38 AM

Gamification?blur=25

Gamification is often touted as a trend to watch out for as it boosts engagement on the platforms and also attracts brands to leverage the hyper-personalisation tool

Shikha Paliwal Feb 19, 2020 8:15 AM

Shafali Verma?blur=25

#TakeOnTheWorld captures moments in Shafali’s journey from Rohtak to representing India at the ICC Women’s T20 World Cup

exchange4media Staff Feb 15, 2020 8:15 AM

Sagvik Ghosh?blur=25

As per media reports, Ghosh has already served his notice and will be moving on from Star

exchange4media Staff Feb 14, 2020 3:16 PM

brady brewer?blur=25

In his new role, Brewer will report directly to the company’s COO, Roz Brewer

exchange4media Staff Feb 14, 2020 10:51 AM

IPL 2020?blur=25

According to media planners, Star India is expected to earn between Rs 2800- 3000 crore from IPL 2020 on TV and digital combined

exchange4media Staff Feb 12, 2020 8:05 AM

Colors TV?blur=25

Colors TV continued to be the most-watched pay-TV channel across Hindi GEC in week 4

exchange4media Staff Feb 11, 2020 8:37 AM

IPL 2020?blur=25

Sources claim Star is expected to run only one match on weekends as against two in the previous seasons, and hence will add up to eight extra days to the tournament time

exchange4media Staff Feb 10, 2020 8:17 AM

BARC?blur=25

Dangal TV remained the number one channel across Hindi U+R segments and free platforms

exchange4media Staff Feb 7, 2020 8:11 AM

OTT?blur=25

The newly-slated council code clearly defines what constitutes prohibited content and how to classify content, apart from stressing on the need for better parental or access controls

Tasmayee Laha Roy Feb 7, 2020 8:03 AM

IAMAI?blur=25

Hotstar, Voot, Jio, and SonyLiv have launched the Digital Curated Content Complaint Council (DCCCC) but several OTT players were conspicuous by their absence

exchange4media Staff Feb 6, 2020 8:32 AM

IPL 2020?blur=25

The sponsors, among them being Vivo, Dream11 and Coca-Cola India, have together taken up advertising space worth Rs 800-900 crore, according to media reports

exchange4media Staff Feb 6, 2020 8:27 AM

IAMAI?blur=25

Online Curated Content Providers, comprising Hotstar, Voot, Jio and SonyLiv, have launched the redressal system to help consumers make informed choices on OTT platforms

exchange4media Staff Feb 5, 2020 6:06 PM

Disney Plus?blur=25

The existing Hotstar VIP/Premium services will be rebranded as Disney+Hotstar

Sonam Saini Feb 5, 2020 7:56 AM