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Bigg Boss Bangla Launches with Sourav Ganguly as Host on Star Jalsha?blur=25

The iconic reality entertainment franchise premieres on 30 August on Star Jalsha and JioHotstar, promising a high-stakes game of strategy, relationships and unexpected twists

NATIVE CONTENT Aug 21, 2026 10:04 PM

Ankit Pandey Returns to Sony Pictures as Group Head of Ad Sales?blur=25

Pandey joins Sony from JioStar where he was Associate Director- Sports (TV & Digital)

e4m Staff Aug 20, 2026 11:03 AM

Dhruv Dhawan Departing The Trade Desk After Successful Tenure?blur=25

Dhawan joined The Trade Desk in April 2025 as Vice President – Revenue, and was leading the company’s India business

e4m Staff Aug 20, 2026 8:00 AM

Vivek Mohan Sharma moves on from JioStar?blur=25

He was Business Head- Youth, Music & English (TV+ JiHotstar).

e4m Staff Aug 17, 2026 3:19 PM

Uttam Bharat?blur=25

Unlocking festive growth in Uttam Bharat requires understanding the preferences of the consumers, the right media, and the right strategy

NATIVE CONTENT Aug 17, 2026 8:58 AM

The AI Tricolour: Compute, Data and Models?blur=25

As India marks its 79th Independence Day, the AI sovereignty debate shifts to compute, data and indigenous models that could shape the country’s digital future.

Brij Pahwa Aug 15, 2026 12:40 PM

Milred Royan Leaves JioStar After 23 Years in Leadership Role?blur=25

Before taking up her current role at JioStar, Royan served as Executive Director at Disney Star

e4m Staff Aug 10, 2026 5:25 PM

Kapilesh Prakash Joins Sony LIV as Head of Digital Ad Sales?blur=25

At JioHotstar, Kapilesh Prakash served as Sr. Vice President - Entertainment Ad Sales

e4m Desk Aug 10, 2026 4:56 PM

Anu Sikka Departs JioStar After Two Years of Leadership?blur=25

Sikka was with JioStar for nearly 2 years after spending 16 years with Viacom18

e4m Staff Aug 10, 2026 3:45 PM

Gazal Maheshwari Appointed Vice President at Madison World?blur=25

Prior to this, she was Senior Director - LCS Digital Sales with Jiostar

e4m Desk Aug 10, 2026 12:49 PM

OTT?blur=25

For India's OTT industry, accessibility is increasingly becoming a competitive advantage rather than simply a regulatory obligation

Imran Fazal Aug 10, 2026 9:11 AM

Uttam Bharat: The New Frontier for Premium Consumer Growth in India?blur=25

With an aim to drive value and premiumisation in the Hindi Heartland, JioStar’s FTA channels are leading the way in reaching the right audience at the right time

NATIVE CONTENT Aug 7, 2026 5:40 PM

Pavithra KR Takes Charge of Expanded Role at JioStar After Shetty's Exit?blur=25

Prashant Shetty recently joined ZEEL to lead its broadcast and digital advertising revenue business

e4m Staff Aug 4, 2026 7:31 PM

funding?blur=25

The other investors that participated in the round included Razorpay and Wyser Capital

e4m Desk Aug 4, 2026 12:09 PM

Supreme Court Directs JioStar to Clarify Tariff Dispute with TRAI?blur=25

Broadcasters have consistently argued that the regulatory framework wrongly treats residential subscribers and commercial establishments alike for pricing purposes

Imran Fazal Aug 4, 2026 11:58 AM

Prashant Shetty Joins Zee Entertainment as Head of Ad Sales?blur=25

Shetty's move also marks the end of an almost seven-year stint with JioStar, where he served as Executive Vice President – Ad Sales

e4m Staff Aug 3, 2026 1:30 PM

Raids in Odisha Target JioStar Piracy; One Arrested, Equipment Seized?blur=25

The complaints allege that the operators were using consumer Direct-to-Home (DTH) set-top boxes to obtain television signals

Imran Fazal Aug 3, 2026 1:28 PM

Prashant Shetty Resigns as EVP of Ad Sales at JioStar?blur=25

Shetty was associated with the broadcaster for nearly seven years

e4m Staff Aug 3, 2026 12:00 PM

Manoj Kothari Appointed Director of Content Marketing at JioStar?blur=25

Prior to this, Manoj Kothari was with GM Tea Packers Pvt. Ltd. - Tulsi Tea as General Manager Marketing

e4m Desk Jul 31, 2026 11:16 AM

STARE Ad Review?blur=25

Directed by Bijoy Shetty of Hanumankind fame, this ad review looks at how STARE swaps jewellery advertising’s bridal script for folk horror, chillies and a woman who stares back

Aryendra Khan Jul 30, 2026 9:25 AM

Ministry of Information and Broadcasting?blur=25

MoS L. Murugan says IICT is driving global partnerships to strengthen India's AVGC-XR ecosystem

e4m Staff Jul 29, 2026 4:40 PM

Awanish Joins Troopd as Co-Founder and CMO to Drive AI Innovation?blur=25

Earlier, Awanish served as Digital Marketing Head at Billion Careers, a Quess company

e4m Staff Jul 29, 2026 2:43 PM

Abhishek B. Departs JioStar After 13 Years of Service?blur=25

He served as Senior Director and National Head – Agency Partnerships (LTV) for JioStar Entertainment

e4m Staff Jul 29, 2026 1:27 PM

Qantas Partners with OMD for Expanded Media Strategy in Asia?blur=25

Under the new mandate, OMD will handle media strategy, planning and buying for both Qantas and Jetstar in Singapore, Thailand, Indonesia, the Philippines, Hong Kong, Taiwan and Japan

e4m Staff Jul 29, 2026 9:15 AM

JioStar complaint leads to Andhra Police crackdown on pirated IPTV App network?blur=25

Police officials told e4m that the matter is being treated as a case of copyright infringement carried out through unauthorised app-based distribution of pay-TV content

Imran Fazal Jul 23, 2026 12:17 PM

Santosh Khandekar Appointed Director at JioHotstar?blur=25

Khandekar has been appointed as Director - Entertainment Pricing, Planning, Supply and Ad products, Digital

e4m Staff Jul 21, 2026 8:03 AM

Delhi Crime Branch cracks down on illegal IPTV network with 5,000 subscribers?blur=25

The accused streamed live television channels, movies, JioStar Originals and other copyrighted content belonging to JioStar and multiple content owners without authorization

Imran Fazal Jul 20, 2026 9:41 AM

OTT?blur=25

As streaming consolidates around a handful of giants, independent OTT platforms are discovering that survival may depend on owning communities, intellectual property and cultural relevance

Kanchan Srivastava Jul 20, 2026 8:32 AM

Jiostar?blur=25

JioHotstar recorded an average of 530 million monthly active users during the quarter, representing 15% year-on-year growth

e4m Staff Jul 17, 2026 7:46 PM

FIR, raid and equipment seizure mark fresh action against cable piracy in Odisha?blur=25

The complaint alleges that the operator was retransmitting JioStar's television channels without authorization

e4m Staff Jul 17, 2026 12:57 PM

LinkedIn Sees Over 40% of Long-Form Posts Generated by AI?blur=25

The study found that more than 40% of long-form posts on LinkedIn are entirely AI-generated

e4m Staff Jul 16, 2026 7:07 PM

Anmasa Secures Rs 30 Crore Seed Funding to Expand Operations?blur=25

With the latest infusion, the company's total funding has reached Rs 47 crore

e4m Staff Jul 16, 2026 5:03 PM

Celebrating Uday Shankar: Pioneer of Indian Media Transformation?blur=25

As JioStar Vice-Chairman, Uday Shankar, turns a year older, a look back at his stellar three-decade media journey

e4m Staff Jul 16, 2026 8:23 AM

Rubbal Datta Joins Mandrake Tech Labs as CEO-Designate?blur=25

Datta has over 26 years of leadership across government relations, media, and sports broadcasting, with senior roles at JioStar, Sahara India, Moser Baer, EuroKids, and Mahindra & Mahindra

e4m Staff Jul 15, 2026 12:49 PM

gaming?blur=25

e4m had first reported about Head Digital Works filing a review petition in the SC challenging the twin rulings

Imran Fazal Jul 14, 2026 12:31 PM

Sidharth Shakdher Resigns as CMO of Paytm?blur=25

Shakdher joined Paytm in October 2024 after his exit from Ola where he was Chief Business Officer

e4m Staff Jul 10, 2026 1:27 PM

Vishal N. Sharma Joins J Brrothers as India Operations Head?blur=25

Following a seven-year term at JioStar as marketing director, Vishal N Sharma joins US-based J Brrothers LLC as Head of India Operations

e4m Staff Jul 10, 2026 9:53 AM

From L to R, Piyush Gupta (Managing Partner, Suvan Ventures), Piyush Raj Akhouri (Co founder and CEO, Hireplusplus), Radhesh Kanumury (Managing Partner, Suvan Ventures).?blur=25

HirePlusPlus has partnered with Suvan Ventures to expand its AI-powered enterprise hiring platform, focusing on fraud detection, autonomous recruitment and trusted AI-led hiring.

e4m Staff Jul 9, 2026 1:23 PM

Amit Sharma Departs Dream Sports to Launch New Venture Stealth?blur=25

He is now associated with Stealth as Co-Founder

e4m Staff Jul 8, 2026 9:40 AM

Celebrating MS Dhoni: His Most Memorable Advertising Moments?blur=25

From the ‘Helicopter Shot’ to ‘Bole Jo Koyal’, here are the campaigns that captured Captain Cool's charm, wit and mass appeal over the years

Aryendra Khan Jul 7, 2026 11:25 AM

What India’s D2C founders want investors to know?blur=25

A side-by-side look at how India’s fastest-growing D2C founders are challenging the traditional build-to-exit model, while others argue that selling may be the smarter choice in today’s market

Sandhi Sarun Jul 7, 2026 9:12 AM

Haryana Police raids piracy operation after JioStar complaint?blur=25

The investigators alleged that the operator illegally sourced and redistributed JioStar's encrypted broadcast signals after its distribution agreement had been terminated

Imran Fazal Jul 7, 2026 8:35 AM