Star Plus?blur=25

The channel said that this fresh content approach is a step towards breaking the norm and introducing new and improved ways of screening content on television

exchange4media Staff 12 hours ago


The series centred on rivalry within a billionaire family stars Satish Kaushik, Ashutosh Rana, Paoli Dam and Chandan Roy Sanyal

exchange4media Staff 1 day ago


Until then, the undertaking provided by CCI before the court that it will not take any coercive action would continue

exchange4media Staff Sep 29, 2022 9:32 AM


Experts say ad spends by startups may get affected this year as unicorns have tightened their purse strings and early-stage startups may not be able to spend as much as unicorns and decacorns

Kanchan Srivastava Sep 29, 2022 8:44 AM


The court has directed TRAI to file a counter affidavit within a period of six weeks. Further, the three broadcasters will have four weeks thereafter to file a rejoinder affidavit

exchange4media Staff Sep 29, 2022 8:40 AM


Yes, says Atit Mehta, Byju’s Marketing Head, who insists that all sports sponsorship deals will be honoured, and the call on their renewal will be taken when the time comes

Kanchan Srivastava Sep 23, 2022 8:10 AM


The JM Financial report says IPL ad rates on TV for a 10-sec spot will go from Rs 15.7L to Rs 18.2L in 2027. For Voot, no. of incremental subscribers expected to jump from 25 mn in ’23 to 70 mn in ’27

Javed Farooqui Sep 23, 2022 7:49 AM

Disney+ Hotstar?blur=25

It’s time for marketers to fine-tune their media strategies to make the most of the upcoming festive season. Disney+ Hotstar's Festive Sentiment Tracker survey reveals this and more

exchange4media Staff Sep 22, 2022 3:58 PM


Q1 inflation, hike in interest rates and surging fuel prices have promoted many venture capitalists, who were funding these start-ups, to tighten their purse strings

Kanchan Srivastava Sep 15, 2022 8:22 AM

House of the Dragon?blur=25

Sidharth Shakdher, EVP of Disney+ Hotstar, outlines how the platform adopted a multi-pronged approach for the show with a scale to match that of its predecessor 'Game of Thrones'

Sonam Saini Sep 15, 2022 8:21 AM

Ambarish Bandyopadhyay?blur=25

He has been associated with the network for over three years as Executive Director of Star TV 

exchange4media Staff Sep 13, 2022 2:28 PM

Disney+ Hotstar?blur=25

Disney+ Hotstar’s Festive Shopping Sentiment survey reveals online advertisements will be the preferred mode for higher engagement

exchange4media Staff Sep 13, 2022 1:26 PM

Legends League cricket?blur=25

All 16 matches to be aired live & exclusive on Star Sports Network and Disney+ Hotstar

exchange4media Staff Sep 12, 2022 1:09 PM


The Walt Disney Company Senior EVP and Chief Financial Officer Christine McCarthy, at an event, said the company has consciously decided to stay away from sports rights that are not value accretive

Javed Farooqui Sep 9, 2022 8:29 AM

asia cup?blur=25

The high-octane blockbuster between India and Pakistan on August 28th, 2022, recorded a cumulative reach of 133 million and registered 13.6 billion minutes, shared Star Sports

exchange4media Staff Sep 8, 2022 5:43 PM


Star Plus’ prime-time show has acquired a life of its own beyond television, thanks to a combination of social media and Bollywood’s unconditional love. Here’s what’s going on

exchange4media Staff Sep 6, 2022 1:00 PM