star
TV?blur=25

Star Utsav continued to lead both rural and overall (Urban+Rural market) this week

exchange4media Staff 1 day ago

Siddharth Anand Kumar?blur=25

Saregama India Vice President - Films & Events Siddharth Anand Kumar talks about the worrying trend of a handful of OTT players determining the value producers get for their content

Javed Farooqui May 12, 2021 8:37 AM

niti kumar?blur=25

In her new role, she will be reporting to Rathi Gangappa, CEO of Starcom India

exchange4media Staff May 11, 2021 7:16 AM

IPL?blur=25

According to the report in a leading business daily, the official broadcaster has approached the sponsors with the offer to go ahead with the deal when BCCI orders resumption of the tournament

exchange4media Staff May 10, 2021 9:51 AM

CSR?blur=25

From expediting oxygen procurement to rolling out vaccines to their employees, here is how companies have been supporting India's fight against Covid

Nafisa Shaheen May 10, 2021 8:56 AM

OMDIA?blur=25

The OTT platform's subscription base tripled in less than a year, from 8 million in April 2020 to around 25 million by the end of 2020

Javed Farooqui May 7, 2021 8:27 AM

Star Vijay?blur=25

The entertaining show's grand finale will be aired on Sunday at 1.30 pm

exchange4media Staff May 6, 2021 7:03 PM

Star India?blur=25

The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League

exchange4media Staff May 6, 2021 5:22 PM

star IPL?blur=25

As BCCI eyes a new window for resuming IPL, the broadcaster presents two options to advertisers: continue with existing deals or ink fresh ones

Javed Farooqui May 6, 2021 9:29 AM

star?blur=25

The proceeds will go towards relief efforts and procurement of including oxygen concentrators, BiPAP, and ventilators along with setting up oxygen plants across hospitals

exchange4media Staff May 5, 2021 1:42 PM

bcci?blur=25

Sources say that with BCCI looking to postpone the games, it's early to gauge loss in sponsorship revenue, but the broadcaster will be paid by the advertisers based on the inventory consumed so far

Javed Farooqui May 5, 2021 9:11 AM

Star - IPL?blur=25

IPL's official broadcaster said it was important concerning the health and safety of players, staff and everyone involved in the league

exchange4media Staff May 4, 2021 4:05 PM

Sushma Bharath?blur=25

Hero Vired Head of Programs and Marketing Sushma Bharath shares that the marketing mix for campaigns will always be digital-first but they would like to venture out into traditional mediums also

Mansi Sharma May 4, 2021 8:17 AM

Disney+ Hotstar Premium?blur=25

All titles of Star Wars movies and series will release on the platform on May 4

exchange4media Staff May 3, 2021 7:09 PM

IPL?blur=25

Comparatively, the first 14 matches of IPL 2020 had a cumulative reach of 116 million viewers, and IPL 2019 had a cumulative reach of 101 million viewers for the first 17 matches

exchange4media Staff May 1, 2021 7:58 AM

Disney+Hotstar original show?blur=25

Viewers can enjoy shows in an array of genres including crime, thriller, comedy, romance and more

exchange4media Staff Apr 30, 2021 6:20 PM

edtech?blur=25

Industry observers note that for ed-tech brands' big bet at IPL to pay off, their offer needs to be sufficiently differentiated with a strong value proposition in their communication

Misbaah Mansuri Apr 29, 2021 8:18 AM

PTA?blur=25

Star India and Times Network were the other big names that took home the Gold at exchange4media Group's flagship event

exchange4media Staff Apr 27, 2021 7:23 PM

lenskart?blur=25

The tech-hub will empower Lenskart’s continuing innovation on omni-channel technology, giving shopping across channels a much seamless experience

exchange4media Staff Apr 27, 2021 4:29 PM