bates-asia
Year one was about going to base camp, it’s not the destination: David Mayo

In year one, we have established new foundations; year two, we will have strategic & new creative leadership in the region, says David Mayo, CEO, Bates Asia

Priyanka Mehra Dec 7, 2013 8:47 AM

Marketers in India are becoming lot more comfortable with the role of data: David Mayo

The CEO of Bates Asia talks about the importance of collaboration, data and analytics, learnings from India for global advertising industry and much more...

Priyanka Mehra Dec 2, 2013 8:27 AM

Social media is democratising information in all forms: David Mayo

People's involvement is shaping the evolution of media & innovation; while increased consumer interaction will be the key driver for creativity, says the CEO of Bates Asia

Simran Sabherwal Nov 26, 2013 9:33 AM

Stage set for the Mumbai leg of exchange4media Conclave

The 13th edition of exchange4media Group’s flagship conference will be held in Mumbai today. Its stellar speaker line-up will delve into shifting media mindset & growth path ahead

exchange4media Staff Nov 25, 2013 8:21 AM

Spotlight on shifting media mindset @exchange4media Conclave to be held on Nov 25

With a speaker line-up that comprises some of the best minds in the business, both globally and in India, the Mumbai Leg of the Conclave will delve into shifting media mindset & the growth path ahead

Twishy Oct 30, 2013 7:25 AM

Bates Asia brings ‘Life OK’ alive out of home

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every corner of streets in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 9:12 AM

Bates Asia brings ‘Life OK’ alive out of home

Bates Asia has partnered with Star to bring its ‘Life OK’ dreams to reality, covering every street corner in more than 100 cities with the channel’s presence.

exchange4media Staff Dec 27, 2011 8:35 AM