How a combination of low-cost mobile data, affordable smartphones, fresh content and lockdown induced boredom changed the game for OTT industry in the pandemic year

Javed Farooqui Jan 4, 2021 8:30 AM

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts?blur=25

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

exchange4media Staff Mar 22, 2017 2:53 PM

Eros' Trinity Pictures appoints Star's Ajit Thakur as CEO?blur=25

Eros International has launched motion pictures production company Trinity Pictures. Before joining Eros, Ajit Thakur has held a number of key positions for companies such as Coca Cola and Unilever, UTV, Sony Television and most recently Star TV

exchange4media Staff Feb 24, 2015 2:38 PM

 Ajit Thakur resigns from Star India?blur=25

Thakur put in his papers, and is currently serving his notice period which will end in February 2015

exchange4media Staff Dec 20, 2014 4:07 PM

Life OK eyes 'best' tag with more stars, new shows?blur=25

Stable at the fourth position on the ratings chart, the Hindi GEC has laid out elaborate and high decibel marketing and programming plans for the quarter, says Ajit Thakur, EVP and GM, Life OK

Collin Furtado Oct 16, 2014 8:09 AM

Who's afraid of the ICC World Cup 2015??blur=25

Not the GECs that do not expect viewership to fall or ad revenues to shrink during cricket's biggest event in February next year

Collin Furtado Sep 29, 2014 7:52 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 10:07 AM

TV gears up for more festive ad spends from e-comm, auto, durables?blur=25

Reports of marketing spends increasing this year have unleashed a slew of special content on the small screen created to make the most of the 'acche din'

Collin Furtado Sep 9, 2014 8:26 AM

Channel V to launch Gumrah season 4 with Abhay Deol as host?blur=25

Season 4 will be hosted by Abhay Deol, accompanied by a celebrity who will talk of a teen crime story that they have experienced or witnessed in the course of their lives. The one-hour show will showcase 13 episodes

exchange4media Staff Aug 23, 2014 9:37 AM

What worked for Life OK in Week 22??blur=25

The channel surged to No. 3 position in Week 22 of 2014, which it attributes to planning premium properties during the final week of IPL. Senior industry sources feel ‘Savdhaan’ India was the prime contributor to the ratings

exchange4media Staff Jun 10, 2014 8:31 AM

Life OK launches Bollywood awards called Life OK NOW Awards?blur=25

To be held every month, Akshay Kumar is the face of the 1st Life OK NOW Awards. Winners will be selected through a public voting campaign

exchange4media Staff May 14, 2014 5:29 PM

B'cast industry might lose revenue to other media in Q3: Experts?blur=25

Although economic slowdown is affecting all media platforms, 10+2 ad cap has aggravated problems for b’casting industry as it has taken away its inventory flexibility

Abhinav Trivedi Oct 17, 2013 8:15 AM

Life OK gets its post-digitisation content strategy right?blur=25

Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel

Synjini Nandi Jun 20, 2013 12:15 PM

Life OK banks on fiction to beef up 9PM slot with 'Do Dil Ek Jaan'?blur=25

From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show

Synjini Nandi May 31, 2013 8:23 PM

Finite TV series ‘Ek Thhi Naayka’ to support release of upcoming movie?blur=25

The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends

Synjini Nandi Mar 5, 2013 6:55 PM

Life OK goes beyond TV with ‘Mahadev’ merchandise?blur=25

The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand

Synjini Nandi Feb 19, 2013 7:58 PM

‘Come dine with me’ comes to India?blur=25

Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today

Synjini Nandi Jan 21, 2013 7:19 PM

Lord Ganesha makes outdoor appearance for Life Ok?blur=25

To promote Lord Ganesha’s entry in Life Ok’s prime time show Mahadev, the channel rolls out an extensive 15-day OOH campaign

Priyanka Nair Dec 26, 2012 8:50 PM

Life Ok extensively uses OOH media to market ‘2612’?blur=25

The channel has used bus panels, hoardings, drapes at airports & gantries to push new show based on 26/11 Mumbai terror attack

Priyanka Nair Nov 21, 2012 7:42 PM

Life Ok extends event-based programming with ‘2612’?blur=25

Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26

Synjini Nandi Nov 16, 2012 7:20 PM