Cricket Companion acquires CrickZenga

 With the conclusion of this acquisition, Cricket Companion now boasts of 8 million downloads and has now become the most popular mobile application for cricket globally.

e4m by exchange4media Staff
Updated: Dec 27, 2011 3:24 PM
Cricket Companion acquires CrickZenga

 Cricket Companion, the world largest mobile application for cricket, has recently acquired CrickZenga, a mobile phone app that delivers live cricket scores, updated cricket news, results, schedules and statistics to users. With the conclusion of the acquisition, Cricket Companion now boasts of 8 million downloads and has now become the most popular mobile application for cricket globally.

Commenting on the acquisition, Vikramjiet Roy, Director, Cricket Companion, said, “Most CricZenga users have now upgraded to the Cricket Companion app and we continue to see increased downloads since England’s Indian tour and the West Indies tour. Also, we have witnessed a higher utilisation of our advertising inventory. This gradual but sustained shift of advertiser interest to a mobile application base, especially in the Indian context, is very heartening, not only for us, but for the entire mobile ecosystem.”

Talking about Cricket Companion’s appeal and USP, he added, “Cricket Companion allows subscribers to feel the game and be intimately connected without giving up their daily chores. The richly loaded and powerful application is built to take advantage of various mobile phone capabilities and be extremely responsive while simultaneously being easy on the battery.”

Cricket Companion is available for all mobile devices and tablets, including the iPhone and iPad. Using a 2.5 G or Wi-Fi connection, users can enjoy the latest headlines, interviews, stories and results from any upcoming cricket matches. Cricket Companion services are accessible across all leading mobile networks such as Idea, Vodafone, Airtel, Aircel, BSNL, MTNL, Reliance, Docomo, etc.

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