Authors

The mandate includes display, search marketing and other kinds of digital media advertising

Rahul Dubey 01-August-2012

SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show

Rahul Dubey 31-July-2012

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey 24-July-2012

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey 23-July-2012

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Rahul Dubey 18-July-2012

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com

Rahul Dubey 09-July-2012

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

Rahul Dubey 06-July-2012

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey 03-July-2012

A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space

Rahul Dubey 25-June-2012

In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West

Rahul Dubey 20-June-2012

A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline

Rahul Dubey 14-June-2012

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey 13-June-2012

Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President

Rahul Dubey 02-June-2012

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey 31-May-2012

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey 30-May-2012

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey 30-May-2012

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey 30-May-2012

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

Rahul Dubey 30-May-2012

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey 18-May-2012

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts

Rahul Dubey 10-May-2012