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Starcom MediaVest Digital bags Sennheiser

The mandate includes display, search marketing and other kinds of digital media advertising

Rahul Dubey Aug 1, 2012 9:25 PM

SMJ ensured reach & positive exposure for Airtel

SMJ lead sponsor Bharti Airtel’s Director, Global Brand, Bharat Bambawale points out that TAM TV ratings is just one facet of a show

Rahul Dubey Jul 31, 2012 8:57 PM

Zarina Mehta bids adieu to Disney – UTV

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 24, 2012 7:18 PM

Zarina Mehta bids adieu to Disney – UTV

Zarina Mehta, Co-Founder of UTV Software & Walt Disney India’s Chief Creative Officer of UTV Group of channels has moved on from the company

Rahul Dubey Jul 23, 2012 3:05 AM

Zee awards digital biz to Interactive Avenues

Interactive Avenues has bagged the digital and social media marketing duties of Zee TV and Zee Cinema, following a multi-agency pitch

Rahul Dubey Jul 18, 2012 6:38 PM

Tyroo Direct wins Yepme’s performance marketing duties

Tyroo Direct will be responsible for driving and delivering the performance marketing requirements of Yepme.com

Rahul Dubey Jul 9, 2012 9:12 PM

Bajaj Allianz earmarks 30% budget for direct customer activation

The company will also focus on its rural marketing strategy to target the untouched and uninsured population

Rahul Dubey Jul 6, 2012 8:28 PM

Facebook fans are brand advocates: Forrester

A recent report by Forrester conducted in the US market reveals that Facebook ads have strong impact on purchase and recommendation of brands

Rahul Dubey Jul 3, 2012 7:09 PM

Do Facebook ads work?

A survey by social media research agency Greenlight explores whether Facebook ads work & if FB can compete with Google in the search space

Rahul Dubey Jun 25, 2012 12:52 AM

Quasar strengthens social media capability

In a move to strengthen its leadership in the social media offerings, Quasar Media has appointed Ankit Saxena as Social Media Director - West

Rahul Dubey Jun 20, 2012 7:21 PM

Facebook says its ads have strong impact

A study conducted by Facebook and ComScore reveals that marketing campaigns on Facebook prompt users to buy products online as well as offline

Rahul Dubey Jun 14, 2012 8:55 PM

Komli deal spurs investment hopes in ad networks

Experts are anticipating massive investments in the digital advertising space after Komli Media raised close to Rs 215 crore

Rahul Dubey Jun 13, 2012 8:31 PM

Deepak Lamba joins BCCL as President

Deepak Lamba, who had quit Bloomberg UTV in April this year, has joined Bennett Coleman & Company Ltd as President

Rahul Dubey Jun 2, 2012 6:59 PM

GM India continues to bank on social media

While GM has announced that it will pull out advertisements from Facebook, the company’s Indian operations has gone aggressive on the social media site

Rahul Dubey May 31, 2012 10:25 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Reliance bets big on Android

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM

LinkedIn crosses 15 million mark in India

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

Rahul Dubey May 30, 2012 6:52 PM

GM’s FB move to have little impact in India

GM has said it will stop advertising on Facebook globally. The decision will have minimalistic repercussion in India, as the social media dynamics here are still evolving

Rahul Dubey May 18, 2012 8:52 PM

Customer service response on social media grows in India

A study by American Express reveals that Indians are spending more time on social media for customer service responses than their foreign counterparts

Rahul Dubey May 10, 2012 7:13 PM

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