Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

Anish Daryani, who was General Manager at Ogilvy Africa, has joined Orchard Advertising as VP & Branch Head at the agency’s headquarters in Bangalore

exchange4media Staff Jan 31, 2012 3:58 PM

Microsoft Advertising invites marketers and agencies in India to join a global storytelling contest

exchange4media Staff Jan 31, 2012 2:24 PM

P. Miles Young, Worldwide CEO, Ogilvy & Mather, has been elected as Chair of the U.S. - Pakistan Business Council

exchange4media Staff Jan 31, 2012 11:54 AM

How did the media & the advertising industry perform in 2011? What lies ahead in 2012? Pitch Madison Media Advertising Outlook will reveal all on Feb 17

exchange4media Staff Jan 31, 2012 11:52 AM

Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results

exchange4media Staff Jan 31, 2012 11:16 AM

In the APAC region, Sonal Dabral will also Co-Chair the Regional Creative Council of DDB with Amir Kassei, Global Chief Creative Officer, DDB WW

exchange4media Staff Jan 31, 2012 10:28 AM

Publicis Capital has brought on board S Suresh and Harikrishnan Warrier as business unit heads to strengthen its account leadership in Delhi

exchange4media Staff Jan 31, 2012 8:08 AM

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’

Rahul Dubey Jan 31, 2012 7:20 AM

In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties

Shree Lahiri Jan 31, 2012 7:17 AM

Following a multi-agency pitch, Span Communications is handling creative duties of National Voters’ Day campaign for Chief Electoral Officer, Delhi

Deepika Bhardwaj Jan 31, 2012 7:13 AM