Date-wise News
Guest Article: Gauging the popularity of QR Codes

Satwick Saxena, Head, Thmbstrk, takes a reality check on QR Codes and lists ways marketers can ensure consumers’ QR Code experience is a fruitful one

Satwick Saxena Jan 31, 2012 8:46 PM

Orchard Advertising gets Anish Daryani as VP

Anish Daryani, who was General Manager at Ogilvy Africa, has joined Orchard Advertising as VP & Branch Head at the agency’s headquarters in Bangalore

exchange4media Staff Jan 31, 2012 3:58 PM

Microsoft Advertising launches a global storytelling contest

Microsoft Advertising invites marketers and agencies in India to join a global storytelling contest

exchange4media Staff Jan 31, 2012 2:24 PM

O&M’s Worldwide CEO elected Chair of U.S.-Pakistan Business Council

P. Miles Young, Worldwide CEO, Ogilvy & Mather, has been elected as Chair of the U.S. - Pakistan Business Council

exchange4media Staff Jan 31, 2012 11:54 AM

Pitch Madison Media Ad Outlook to be unveiled on Feb 17

How did the media & the advertising industry perform in 2011? What lies ahead in 2012? Pitch Madison Media Advertising Outlook will reveal all on Feb 17

exchange4media Staff Jan 31, 2012 11:52 AM

Mudra Max-OOH grabs attention for Federal Bank

Mudra Max organised an attention-grabbing OOH campaign for Federal Bank that ensured high recall and produced results

exchange4media Staff Jan 31, 2012 11:16 AM

Sonal Dabral to join DDB Mudra as Chairman & CCO

In the APAC region, Sonal Dabral will also Co-Chair the Regional Creative Council of DDB with Amir Kassei, Global Chief Creative Officer, DDB WW

exchange4media Staff Jan 31, 2012 10:28 AM

Publicis Capital beefs up Delhi leadership team

Publicis Capital has brought on board S Suresh and Harikrishnan Warrier as business unit heads to strengthen its account leadership in Delhi

exchange4media Staff Jan 31, 2012 8:08 AM

Kotak Life takes Easy Cabs route to brand recall

Kotak Life Insurance TVCs are being shown on the screens fitted in Easy Cabs taxis. The entire exercise is being handled by Mudra Max

Suraj Ramnath Jan 31, 2012 7:22 AM

Starbucks enters India in JV with Tata

The 50/50 joint venture, named Tata Starbucks Ltd, will own and operate Starbucks Cafes in India & will be branded as Starbucks Coffee ‘A Tata Alliance’

Rahul Dubey Jan 31, 2012 7:20 AM

Motivator, Ogilvy on board for Al Jazeera biz

In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties

Shree Lahiri Jan 31, 2012 7:17 AM

Span wins mandate for Voters’ Day campaign

Following a multi-agency pitch, Span Communications is handling creative duties of National Voters’ Day campaign for Chief Electoral Officer, Delhi

Deepika Bhardwaj Jan 31, 2012 7:13 AM