Microsoft Advertising launches a global storytelling contest

Microsoft Advertising invites marketers and agencies in India to join a global storytelling contest

e4m by exchange4media Staff
Updated: Jan 31, 2012 2:24 PM
Microsoft Advertising launches a global storytelling contest

Microsoft Advertising, the leading digital arm of Microsoft India, today announced the launch of a storytelling contest – The Microsoft Advertising Story Awards (MSAs) – which invites marketers from 30 countries across the world including India to submit a campaign idea for a brand or nonprofit of their choice using Microsoft Advertising’s storytelling platforms.

Marketers are asked to submit a hypothetical digital media plan and creative idea for the brand or nonprofit of their choice that addresses a ‘key business challenge’ for that organization’s 2012 or 2013 calendar year.

Instead, it challenges marketers across the globe to tell a brand’s story using Microsoft Advertising technology and solutions – including MSN, Mobile, Windows Live, Xbox, Messenger, etc. – to solve real marketing challenges.

The judging panel for India comprises industry’s leading names including: Anita Varma, Director, Digital Driftwood Pvt. Ltd; Florist Van Hjeist, General Manager - Marketing & Operations at Microsoft Corp. (India) Pvt. Ltd; Pradyuman Maheshwari, Editor-in-Chief and CEO, MxMIndia, Shantanu Sirohi, Chief Operating Officer – Interactive Avenues; Tushar Vyas, Managing Partner-South Asia – Group M.

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