Date-wise News
NDTV’s integrated campaign for Band Baajaa Bride

NDTV has adopted a two-fold promotion strategy – one, to ensure consumer interaction for coming on to the show & two, to drive eyeballs to the show

Abid Hasan Feb 14, 2012 2:25 PM

Limca scouts for a ‘fresh’ creative partner

Limca, the ‘Lime’ n ‘Lemoni’ flavoured drink from Coca-Cola stable, is on the lookout for a creative partner. The pitch is currently underway in Delhi

Deepika Bhardwaj Feb 14, 2012 2:03 PM

Asianet appoints Suresh Selvaraj as ED & CEO

After a 13-year stint in Outlook Group, Suresh Selvaraj joins Asianet News Network (ANNPL) as its Executive Director & CEO

exchange4media Staff Feb 14, 2012 1:16 PM

M&C Saatchi bags creative mandate for W

W, an Indian contemporary ready-to-wear brand for women, has appointed M&C Saatchi to carry out its creative duties

exchange4media Staff Feb 14, 2012 1:16 PM

Mohan Thapa is Associate VP at Converge Comm

Converge Communications has appointed Mohan Thapa as Associate Vice President for the OOH vertical

exchange4media Staff Feb 14, 2012 10:41 AM

Mohan Thapa is Associate VP at Converge Comm

Converge Communications has appointed Mohan Thapa as Associate Vice President for the OOH vertical

exchange4media Staff Feb 14, 2012 10:39 AM

Star Pravah takes early lead among Marathi GECs

A strong content line-up and promotion drive have seen Star Pravah overtake ETV Marathi to claim the No. 1 slot among Marathi GECs

Suraj Ramnath Feb 14, 2012 8:27 AM

Dawn of a new marketing strategy for KKR

The Kolkata Knight Riders has launched its new marketing campaign, ‘New Dawn, New Knights’. The IPL team has also unveiled logo for Season 5

Suraj Ramnath Feb 14, 2012 8:23 AM

CJ Awards honours crusaders of the nation

The 4th edition of ‘Citizen Journalist Awards’ was held in Delhi on February 13 to honour the crusaders who are fighting for a corruption free India

exchange4media Staff Feb 14, 2012 7:42 AM

Consumer spending in India to grow by 14pc by 2020

By 2020, consumption will reach $3.6 trillion as Gen Next hits its prime spending years, according to a recent CII-Boston Consulting Group report

exchange4media Staff Feb 14, 2012 7:42 AM

DEN Q3 revenues up 21pc; EBITDA jumps 18pc

As DEN Networks gears up to meet digitisation deadlines, the cable TV distribution company has launched a large scale brand marketing campaign

exchange4media Staff Feb 14, 2012 7:41 AM

Getting the mobile advtg equation right – Part 2

Part 2 of the report on mobile marketing analyses how smartphones, tablets and 3G adoption are influencing the market, as well as the challenges ahead

Rahul Dubey Feb 14, 2012 7:38 AM

Pavan Chandra quits VivaKi, joins Mogae

Pavan Chandra, Head of VivaKi Nerve Centre, India, has joined Mogae Media as Chief Incelligence Officer – intelligence derived from cellular usage

exchange4media Staff Feb 14, 2012 7:38 AM

Mango Slice takes experiences route to engagement

Conceptualised by JWT, Mango Slice embarks on an over month-long campaign from today to build consumer engagement via online & on-ground experiences

exchange4media Staff Feb 14, 2012 7:37 AM

Yebhi.com wins Customer & Brand Loyalty award

E-retailer Yebhi.com has bagged the Customer & Brand Loyalty award in Online Retailing Sector at the 5th Loyalty Awards presented by AIMIA

exchange4media Staff Feb 14, 2012 7:34 AM

China’s mobile marketing Co Madhouse in India

Madhouse India will provide brands, ad agencies and marketers with comprehensive mobile marketing service. It plans to open offices across 3 cities

exchange4media Staff Feb 14, 2012 4:56 AM