For SEC ABC 15+, MEC had estimated an average TV rating of 3.8, which is an increase of 2.5% over IPL 4

exchange4media Staff May 30, 2012 11:45 PM

The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories

exchange4media Staff May 30, 2012 11:25 PM

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM

The agency will be responsible for creating a strong digital presence for Parry's nutritional food supplements

exchange4media Staff May 30, 2012 7:24 PM

Dinamalar.com received 1,875,330 unique visitors on May 22, 2012, as per Alexa rankings, which placed the Tamil news website in the 995th position

exchange4media Staff May 30, 2012 7:10 PM

The e-commerce initiative allows Tata Docomo’s pre-paid customers to recharge and activate a value added service/application through Twitter

exchange4media Staff May 30, 2012 7:06 PM

The portal, however, saw a 68 per cent YoY increase in e-commerce revenues, maintaining an 11 per cent gross margin

exchange4media Staff May 30, 2012 7:02 PM

The guide offers relevant information on media and markets in a lucid and easy-to-use format

exchange4media Staff May 30, 2012 7:00 PM

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

Rahul Dubey May 30, 2012 6:52 PM

Joydip Kapadia of Whats On India delves on the new distribution factors that will shape the TV landscape in the coming days

Joydip Kapadia May 30, 2012 6:45 PM

Creative Land Asia won two FABulous (Grand Prix) & three FAB (Gold), McCann Worldgroup won a FAB at 14th FAB International Food and Beverage Creative Excellence Awards

exchange4media Staff May 30, 2012 6:17 AM

The account size is pegged at Rs 25 crore. The pitch saw participation from multiple agencies

Maneka Tanwani May 30, 2012 5:58 AM

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Shree Lahiri May 30, 2012 2:24 AM