Date-wise News
MEC hits IPL 5 TV ratings prediction spot on

For SEC ABC 15+, MEC had estimated an average TV rating of 3.8, which is an increase of 2.5% over IPL 4

exchange4media Staff May 30, 2012 11:45 PM

Yepme awards media biz to Lintas Media Group

The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories

exchange4media Staff May 30, 2012 11:25 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:15 PM

Maruti Suzuki to increase marketing spend

With a significant number of launches lined up this year, Maruti Suzuki is all set to up its marketing budget by 12-15 per cent

Rahul Dubey May 30, 2012 9:13 PM

Reliance bets big on Android

Reliance Communication has taken an aggressive marketing route to acquire a larger share of the Indian Android market

Rahul Dubey May 30, 2012 8:01 PM

Parry Nutraceuticals awards digital to EuroRSCG

The agency will be responsible for creating a strong digital presence for Parry's nutritional food supplements

exchange4media Staff May 30, 2012 7:24 PM

Dinamalar.com most accessed publication website for a single day

Dinamalar.com received 1,875,330 unique visitors on May 22, 2012, as per Alexa rankings, which placed the Tamil news website in the 995th position

exchange4media Staff May 30, 2012 7:10 PM

Tata Docomo introduces TwittCom

The e-commerce initiative allows Tata Docomo’s pre-paid customers to recharge and activate a value added service/application through Twitter

exchange4media Staff May 30, 2012 7:06 PM

Rediff India revenue down 14 pc in FY12

The portal, however, saw a 68 per cent YoY increase in e-commerce revenues, maintaining an 11 per cent gross margin

exchange4media Staff May 30, 2012 7:02 PM

RK Swamy unveils 11th edition of Media Market Guide

The guide offers relevant information on media and markets in a lucid and easy-to-use format

exchange4media Staff May 30, 2012 7:00 PM

LinkedIn crosses 15 million mark in India

With two users joining the network per second globally, LinkedIn is going beyond hiring solutions & professional networking to increasing user interactivity

Rahul Dubey May 30, 2012 6:52 PM

Guest Column: Digitisation & the changing face of TV

Joydip Kapadia of Whats On India delves on the new distribution factors that will shape the TV landscape in the coming days

Joydip Kapadia May 30, 2012 6:45 PM

Creative Land gets FABulous, FAB for McCann

Creative Land Asia won two FABulous (Grand Prix) & three FAB (Gold), McCann Worldgroup won a FAB at 14th FAB International Food and Beverage Creative Excellence Awards

exchange4media Staff May 30, 2012 6:17 AM

DDB MudraMax wins media mandate of Kalyan Silks

The account size is pegged at Rs 25 crore. The pitch saw participation from multiple agencies

Maneka Tanwani May 30, 2012 5:58 AM

Firstpost TVC goes the eco-friendly way

The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online

Shree Lahiri May 30, 2012 2:24 AM