Parry Nutraceuticals awards digital to EuroRSCG

The agency will be responsible for creating a strong digital presence for Parry's nutritional food supplements

by exchange4media Staff
Published - May 30, 2012 7:24 PM Updated: May 30, 2012 7:24 PM
Parry Nutraceuticals awards digital to EuroRSCG

Euro RSCG 4D Matrix has been awarded the digital duties of Parry Nutraceuticals, a division of EID Parry and a part of the $4.4 billion Murugappa Group, post a multi agency pitch held in Bangalore.

Under the mandate, the agency will be responsible for creating a strong digital presence for Parry's nutritional food supplements such as Parry’s Spirulina, Green T6 (green tea antioxidant capsules), PRO 9 (protein energy supplements), PRO 9 D (protein energy supplements for diabetes), Rejuveneyes (to rejuvenate the tired eyes), etc. through SEO, PPC and Social Media services.

Commenting on the win, Dinesh Kulchandra, Head – Sales (India), Euro RSCG 4D Matrix said, “We are extremely excited and look forward to working closely with Parry Nutraceuticals. There is immense scope for a strong digital presence in the segment. I am sure our highly talented and competent team will rise up to the challenge.”

A leading player in nutritional food supplements, Parry Nutraceuticals is the only producer of 100 per cent Vegetarian Certified Organic Spirulina. A division of EID Parry, in 1981 it became part of the Murugappa Group that is headquartered in Chennai.

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