Yepme awards media biz to Lintas Media Group
The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories
Published - May 30, 2012 11:25 PM Updated: May 30, 2012 11:25 PM
Online fashion brand Yepme has awarded its media planning and buying duties to Lintas Media Group. The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories. Lowe Lintas handles the creative duties of the brand.
In a prepared statement, Vivek Gaur, CEO, Yepme said, “Yepme is creating a category for itself. Unlike most other brands that are using the online route, Yepme has a non-metro focus and is creating a network of clients across the country. The role of media for such a challenge is extremely critical and requires a fine balance between mass reach and narrow targeting. We are glad to have Lintas Media Group partner us and give us very strong support in media as we nurture the brand further”.
Lintas Media Group’s Suresh Balakrishna said “Yepme will go a long way in adding a young and futuristic character to the portfolio of brands that we work with. Fashion and E-tailing are both growth areas of the future and their media needs are extremely dynamic. We are very glad that the management of Yepme recognised our strengths and decided to partner with us for their future growth.”
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