Marketing industry experts share insights on countering COVID impact with product innovations & understanding consumer motivations

exchange4media Staff May 9, 2020 10:03 AM

The second edition of the Sportstar Aces awards will be held on January 13 in Mumbai

exchange4media Staff Jan 3, 2020 8:28 AM

The Hindu Car-Free Sundays was held in association with the Corporation of Chennai, Chennai Traffic Police, ITDP and City Connect

exchange4media Staff Nov 19, 2019 8:02 PM

He has been brought on board at a time when The Hindu Group is celebrating 140 years of being in business and is looking to focus on its advertising revenue

exchange4media Staff Oct 31, 2018 12:16 PM

His last day at the agency is July 13. He plans to take a break for a few months now.

Sonam Saini Jul 10, 2018 11:37 AM

Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry

exchange4media Staff Apr 6, 2018 4:25 PM

The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year

exchange4media Staff Mar 22, 2018 8:56 AM

Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space

Abhinn Shreshtha Oct 4, 2017 8:44 AM

Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday

exchange4media Staff Apr 21, 2017 8:12 AM

The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive

Abhinn Shreshtha Nov 28, 2016 8:08 AM

Lokhande will oversee the trading, operations and buying functions of the company

exchange4media Staff Apr 14, 2016 4:15 PM

2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions

Abhinn Shreshtha Jan 27, 2016 9:17 AM

Balakrishna will be reporting to Mauricio Sabogal, Global CEO at Kinetic Worldwide, in his new role

Priyanka Mehra Dec 4, 2015 7:01 AM

At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world

exchange4media Staff Aug 3, 2015 9:09 AM

The account is pegged at around Rs 50 crores for all media. The incumbent agency on the account is DDB Mudra

exchange4media Staff Apr 17, 2015 2:04 PM

The first edition of the awards will be held in Mumbai today; eminent jury members share their views on recognising excellence in TV campaigns

exchange4media Staff Jan 28, 2015 8:43 AM

With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales

Abid Hasan Sep 11, 2014 8:01 AM

Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader

Saloni Dutta May 19, 2014 9:28 AM

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 9:57 AM

Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units

Priyanka Mehra Nov 14, 2013 8:52 AM