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He has been brought on board at a time when The Hindu Group is celebrating 140 years of being in business and is looking to focus on its advertising revenue
exchange4media Staff 31-October-2018
His last day at the agency is July 13. He plans to take a break for a few months now.
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Goafest 2018 attendees comment on the two sessions on Day 1 - Baba Ramdev and Kashyap Vadapalli, CMO of Pepperfry
exchange4media Staff 06-April-2018
The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year
exchange4media Staff 22-March-2018
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Industry executives suspect that the impact of the GST rollout will continue to impact business, leading to sluggish ad spends for the OOH space
Abhinn Shreshtha 04-October-2017
Kinetic WW India announced the launch of OOH planning tool-Aureus and airport division-Aviator on Thursday
exchange4media Staff 21-April-2017
The outdoor advertising sector has seen the profitable Q4 festive period thrown into disarray due to the government’s demonetization drive
Abhinn Shreshtha 28-November-2016
Lokhande will oversee the trading, operations and buying functions of the company
exchange4media Staff 14-April-2016
2015 was widely considered as a recovery year for the OOH sector and the industry will now look to build on its gains in the year to make 2016 even more successful and Kinetic is also looking to further cement its position in India, a market that it considers firmly in its top 5 regions
Abhinn Shreshtha 27-January-2016
Balakrishna will be reporting to Mauricio Sabogal, Global CEO at Kinetic Worldwide, in his new role
Priyanka Mehra 04-December-2015
At the 11th edition of Businessworld Marketing Whitebook launch, LinkedIn’s Ashutosh Gupta, VIP’s Sudip Ghose, Tata Capital’s Veetika Deoras, and BPN’s Suresh Balakrishna discuss the realities of changing consumer world
exchange4media Staff 03-August-2015
The account is pegged at around Rs 50 crores for all media. The incumbent agency on the account is DDB Mudra
exchange4media Staff 17-April-2015
The first edition of the awards will be held in Mumbai today; eminent jury members share their views on recognising excellence in TV campaigns
exchange4media Staff 28-January-2015
With a 30 per cent increase in ad spends, corporate India is looking at print, digital and on ground innovations for a commensurate rise in sales
Ad industry leaders are all praise for the well thought out poll campaign of Modi & BJP, which they say moved from a Parliamentary form of election to focus on a presidential form of a single leader
Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units
Priyanka Mehra 14-November-2013
Cashing on the crescendo of cricketing God Tendulkar's last test match, the FMCG major is all set to dominate on-ground & TV with its in-stadium branding of 200 media units
Priyanka Mehra 14-November-2013
Nandini Dias has been appointed as CEO, Lodestar UM; Anamika Mehta is the new CEO of Initiative; and Amar Deep Singh will become CEO of MAP
Priyanka Mehra 18-October-2013
At a time when OOH forms a miniscule part of the marketer’s media mix, industry experts share thoughts on what can be done to make it centre-stage
Suresh Balakrishna, CEO, Brand Programming Network, part of Lintas Media Group says that brands need to embrace convergence of media and be on multiple platforms
exchange4media Staff 20-June-2012
