vivek-gaur launches brand association with Shah Rukh Khan’s Fan movie?blur=25

The brand is running the #iamfan contest which will offer the actor’s fans a chance to be part of the upcoming film’s promotions

exchange4media Staff Aug 7, 2015 12:17 PM

Marketers cannot create a brand by just relying on new media, say experts?blur=25

Even as the debate on usage of conventional & unconventional media intensifies, marketers need to understand that undertaking initiatives that are unconventional within conventional media can also give the desired impact

Abid Hasan Mar 28, 2014 9:11 AM

Yepme awards media biz to Lintas Media Group?blur=25

The task for media is not only to build saliency for the brand but to encourage a change in shopping habits for apparel and accessories

exchange4media Staff May 30, 2012 11:25 PM

Online fashion brand Yepme to raise $7-12 mn for expansion by year-end?blur=25

Men’s private label brand Yepme is targeting a turnover of $25 million in the first year, scaling to over $500 million in the next 3-4 years.

Sai Prasanna Nov 8, 2011 9:48 AM