Tata Docomo introduces TwittCom

The e-commerce initiative allows Tata Docomo’s pre-paid customers to recharge and activate a value added service/application through Twitter

e4m by exchange4media Staff
Updated: May 30, 2012 7:06 PM
Tata Docomo introduces TwittCom

Tata Docomo has introduced a Twitter application for its GSM pre-paid customers that will allow them to recharge and activate a value added service/application through Twitter.

The e-commerce initiative, called Twittcom has been developed by the team at Tata Teleservices.

Commenting on the initiative, Ritesh Ghosal, Head of Brand Marketing, Tata Teleservices said, “With the increasing consumption of internet and the rise of social media, it makes ample sense to be present on the medium where people are spending time at present or they are likely to spend time in the future.”

“Our community on Facebook is amongst the strongest in the world and Twitter will reach the same levels quite soon,” he added.

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