Date-wise News
Winners of OOH Advertising Awards to be declared today?blur=25

After a laborious judging process, the winners of OOH Advertising Awards will be announced at an elaborate function in Delhi today evening

exchange4media Staff Mar 16, 2012 4:07 PM

R K Swamy BBDO, Basic 4 Advertising join GAIL’s roster?blur=25

R K Swamy BBDO & Basic 4 Advertising have joined GAIL’s roster this year. The empanelment process has come to an end with eight agencies being empanelled

Deepika Bhardwaj Mar 16, 2012 3:53 PM

Indian FM industry is in a schizophrenic phase: Apurva Purohit?blur=25

FM radio expansion plans are on the horizon but it is still not clear how the medium will bring in content innovation to attract both, listeners and advertisers

Priyanka Nair Mar 16, 2012 9:30 AM

Digital media leads discussions at FICCI Frames?blur=25

As per the latest KPMG-FICCI report, digital industry grew at a promising rate of 54 % as against TV (10.8 %), print (8.3 %), radio (15 %) and OOH (7.6 %)

Rahul Dubey Mar 16, 2012 9:27 AM

OOH is the art of seeking attention: Anuradha Aggarwal?blur=25

The idea of an OOH campaign has to be simple but at the same time engage people. OOH and digital media can work perfectly to generate a magnifying effect

Priyanka Nair Mar 16, 2012 9:21 AM

Flashed Yesterday: Anuj Gandhi joins Network18?blur=25

Anuj Gandhi has joined Network18 as Group Director, Distribution and New Business Development, with immediate effect

exchange4media Staff Mar 16, 2012 8:21 AM

Heineken bullish on digital marketing?blur=25

UB Group’s beer brand, Heineken is set to invest almost 15 per cent of its marketing budget on digital and social media platforms in the next quarter

Rahul Dubey Mar 16, 2012 8:21 AM

IMPACT to unveil Top 50 Influential Women list soon?blur=25

The initiative will acknowledge achievements of women who give a whole new meaning to the words, power and influence; the list will be unveiled on March 19

Priyanka Mehra Mar 16, 2012 8:20 AM

Percept Out of Home undertakes OOH for Tupperware Carnival?blur=25

Percept Out of Home to build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign

exchange4media Staff Mar 16, 2012 8:19 AM

WSH sees strong growth?blur=25

The tune-ins of World Series Hockey saw a 30 per cent week-on-week growth – double than English Premier League in the same period

exchange4media Staff Mar 16, 2012 8:19 AM

Meet the speakers of IPRCC Conference?blur=25

Indian PR & Corp Comm Conference has lined up an impressive list of industry experts as speakers, starting with Tim Sutton as keynote speaker

exchange4media Staff Mar 16, 2012 8:17 AM

<b>Sanjay Gupta</b>, CEO, Jagran Prakashan?blur=25

The way TV has fragmented, marketers will surely realise that their spend in print delivers. Marketers need delivery on-ground and they need response, and on that count, print will score higher any day. Television advertising overall is growing also because of the multiple platforms with many channels launching, but the question is whether they are delivering? I don’t think so. There are maybe 50 television channels of any substance. Advertising on the rest is wasteful.

exchange4media Staff Mar 16, 2012 12:00 AM