Chevrolet is showcasing 15 production and concept vehicles at 11th Auto Expo in New Delhi.

exchange4media Staff Jan 5, 2012 5:14 PM

Suzuki unveils two new models, Hayate motorcycle and Swish 125 scooter, and introduced the theme of ‘Apna way of life’ at the Auto Expo 2012.

exchange4media Staff Jan 5, 2012 4:27 PM

Cartoon Network Enterprises expands its Asia Pacific licensing portfolio with the launch of popular comedy properties.

exchange4media Staff Jan 5, 2012 4:09 PM

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna Jan 5, 2012 12:13 PM

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina Jan 5, 2012 10:17 AM

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.

Rahul Dubey Jan 5, 2012 9:04 AM

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff Jan 5, 2012 8:55 AM

Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.

Apurva Purohit Jan 5, 2012 8:42 AM

Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.

Shanta Saikia Jan 5, 2012 8:22 AM

The content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news.

Vinod Behl Jan 5, 2012 8:17 AM

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha Jan 5, 2012 8:02 AM

Pepperfry.com, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.

Deepika Bhardwaj Jan 5, 2012 8:00 AM

For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.

Srabana Lahiri & Priyanka Mehra Jan 5, 2012 7:56 AM

Prashant Panday, Executive Director & CEO, Radio Mirchi, highlights seven ways in which advertisers can optimise returns on radio.

Prashant Panday Jan 5, 2012 7:55 AM

Anurradha Prasad, President, AROI and Chairperson & MD, B.A.G. Network, on the seven opportunities and challenges that Phase III will bring.

Anurradha Prasad Jan 5, 2012 7:54 AM

Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.

Priyanka Nair Jan 5, 2012 7:53 AM

<p align=justify>Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation… It has not yet managed to carve a brand unto itself, while it continues to provide invaluable inputs in building brands. Sans accolades, appreciation and awards, the profession continues to trudge the less treaded path to success.</p>

exchange4media Staff Jan 5, 2012 12:00 AM