Date-wise News
Chevrolet is showcasing 15 vehicles at Auto Expo 2012

Chevrolet is showcasing 15 production and concept vehicles at 11th Auto Expo in New Delhi.

exchange4media Staff Jan 5, 2012 5:14 PM

Suzuki launches two new two-wheelers

Suzuki unveils two new models, Hayate motorcycle and Swish 125 scooter, and introduced the theme of ‘Apna way of life’ at the Auto Expo 2012.

exchange4media Staff Jan 5, 2012 4:27 PM

Cartoon Network Enterprises expands Asia Pacific licensing portfolio

Cartoon Network Enterprises expands its Asia Pacific licensing portfolio with the launch of popular comedy properties.

exchange4media Staff Jan 5, 2012 4:09 PM

Idea powers India’s first ever audio release on mobile

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna Jan 5, 2012 12:13 PM

Innovation, customisation to drive OOH growth in India

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina Jan 5, 2012 10:17 AM

The connecting dots for OOH industry are now visible

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair Jan 5, 2012 9:22 AM

Airtel’s ‘Har friend zaroori hai’ campaign goes viral

Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.

Rahul Dubey Jan 5, 2012 9:04 AM

Mudra Max puts OOH, Experiential & Retail under one head

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff Jan 5, 2012 8:55 AM

IMPACT Annv Spl: Avoid radio at your own risk

Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.

Apurva Purohit Jan 5, 2012 8:42 AM

Star Plus begins promotion blitz for ‘Survivor India’

Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.

Shanta Saikia Jan 5, 2012 8:22 AM

Mail Today launches Chandigarh edition

The content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news.

Vinod Behl Jan 5, 2012 8:17 AM

OOH in 2011 – Still driven by perceptions

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha Jan 5, 2012 8:02 AM

Pepperfry.com goes social with Windchimes Communications

Pepperfry.com, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.

Deepika Bhardwaj Jan 5, 2012 8:00 AM

Businesses are not built in a day: Sunil Lulla

For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.

Srabana Lahiri & Priyanka Mehra Jan 5, 2012 7:56 AM

IMPACT Annv Spl: Optimising returns on radio

Prashant Panday, Executive Director & CEO, Radio Mirchi, highlights seven ways in which advertisers can optimise returns on radio.

Prashant Panday Jan 5, 2012 7:55 AM

IMPACT Annv Spl: FM Phase III – opportunities & challenges

Anurradha Prasad, President, AROI and Chairperson & MD, B.A.G. Network, on the seven opportunities and challenges that Phase III will bring.

Anurradha Prasad Jan 5, 2012 7:54 AM

BIG FM tunes ‘sound of celebration’ as its new jingle

Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.

Priyanka Nair Jan 5, 2012 7:53 AM

<b>Rahat Beri</b>, COO, Percept Profile India

<p align=justify>Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation… It has not yet managed to carve a brand unto itself, while it continues to provide invaluable inputs in building brands. Sans accolades, appreciation and awards, the profession continues to trudge the less treaded path to success.</p>

exchange4media Staff Jan 5, 2012 12:00 AM