Date-wise News

Chevrolet is showcasing 15 production and concept vehicles at 11th Auto Expo in New Delhi.

exchange4media Staff 05-January-2012

Suzuki unveils two new models, Hayate motorcycle and Swish 125 scooter, and introduced the theme of ‘Apna way of life’ at the Auto Expo 2012.

exchange4media Staff 05-January-2012

Cartoon Network Enterprises expands its Asia Pacific licensing portfolio with the launch of popular comedy properties.

exchange4media Staff 05-January-2012

Makers of the Kannada movie ‘Nam Anna Don’ have used Idea Cellular to launch the film’s music exclusively on the mobile platform, a first in the country.

Sai Prasanna 05-January-2012

Doing a roundup of the OOH industry in 2011, Ishan Raina, CEO, OOH Media, states that this industry is slated to grow 4-5 per cent in the next two years.

Ishan Raina 05-January-2012

A look back at the 2011 calendar to know more about the agents of change that opened up the OOH industry to advertising opportunities.

Priyanka Nair 05-January-2012

Having successfully established a youthful brand connect, Airtel’s campaign now takes the ‘Gamification’ route in its all new online avatar.

Rahul Dubey 05-January-2012

Mandeep Malhotra has  been elevated as President & Head, Mudra Max. He will be in-charge of experiential businesses and retail cluster.

exchange4media Staff 05-January-2012

Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.

Apurva Purohit 05-January-2012

Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.

Shanta Saikia 05-January-2012

The content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news.

Vinod Behl 05-January-2012

The OOH industry in India is still driven by perceptions rather than capabilities, feels Kinetic’s Rajul Kulshreshtha as he takes stock of the industry in 2011.

Rajul Kulshreshtha 05-January-2012, a new e-commerce venture, has taken on board Windchimes Communication as its social media partner.

Deepika Bhardwaj 05-January-2012

For Sunil Lulla, the mission is to make the entire Times network profitable as an entity, expand its reach to Europe and drive value for TV content.

Srabana Lahiri and Priyanka Mehra 05-January-2012

Prashant Panday, Executive Director & CEO, Radio Mirchi, highlights seven ways in which advertisers can optimise returns on radio.

Prashant Panday 05-January-2012

Anurradha Prasad, President, AROI and Chairperson & MD, B.A.G. Network, on the seven opportunities and challenges that Phase III will bring.

Anurradha Prasad 05-January-2012

Big FM revamps its signature jingle “Suno Sunao, Life Banao”; jingle to be heavily promoted across the Reliance Broadcast Network.

Priyanka Nair 05-January-2012

<p align=justify>Public Relations as an industry in India is growing, though in a fragmented and individualistic manner, rather than as a collective and industry-like manner. As a profession, PR continues to attract more scorn than appreciation… It has not yet managed to carve a brand unto itself, while it continues to provide invaluable inputs in building brands. Sans accolades, appreciation and awards, the profession continues to trudge the less treaded path to success.</p>

exchange4media Staff 05-January-2012