Authors

Apurva Purohit
editor@exchange4media.com @Apurva Purohit

Guest Column: Usher in fresh investment & provide a tax holiday for radio players

Guest Column: Usher in fresh investment & provide a tax holiday for radio players?blur=25

Govt should clear TRAI recommendations, offer a tax break for radio players to invest in the otherwise no-so-viable-markets & allow networking of stations and news, says Apurva Purohit, CEO, MBPL (Radio City)

Apurva Purohit Jul 10, 2014 7:55 AM

How Modi can shake the FM business out of imposed inertia

How Modi can shake the FM business out of imposed inertia?blur=25

Apurva Purohit, CEO, MBPL (Radio City), makes a compelling case for the new govt to do away with the massive policy paralysis that deters the nationwide growth of radio industry

Apurva Purohit May 29, 2014 8:11 AM

2012 – A F.R.I.E.N.D.S’ style mix bag for radio

2012 – A F.R.I.E.N.D.S’ style mix bag for radio?blur=25

With some disappointments and some achievements, the radio industry had its share of ups & downs in 2012, says Radio City's Apurva Purohit

Apurva Purohit Jan 1, 2013 7:17 PM

2011: Of expanding listenership & underperforming radio biz

2011: Of expanding listenership & underperforming radio biz?blur=25

Apurva Purohit, CEO, Radio City, points out that the time for the industry to work together is here

Apurva Purohit Jan 10, 2012 7:45 AM

IMPACT Annv Spl: Avoid radio at your own risk

IMPACT Annv Spl: Avoid radio at your own risk?blur=25

Apurva Purohit, Chief Executive Officer, Radio City, lists seven reasons why advertisers cannot afford to avoid radio.

Apurva Purohit Jan 5, 2012 8:42 AM