FMCG and television are the two major brand categories that advertise on radio. Apart from these, telecom is a growing industry that advertises on radio. At the local level, it’s the retail sector that advertises on radio in a big way. However, the real estate sector, which has been witnessing a negative trend, has not picked up well on radio. Apart from this, a lot of brand categories have increased their spends on the medium and have opted for radio in their media plans.