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The need for such a major marketing initiative was felt following the Post Disaster Need Assessment Study (PDNA) which puts the total tourism business loss to the tune of $60 billion while the asset loss accounts for $20 billion

Vinod Behl 09-July-2015

A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor

Vinod Behl 07-February-2013

A special advertising budget has been earmarked to promote Doordarshan and its programming through print and online media, besides outdoor

Vinod Behl 06-February-2013

TR Ramachandran of G Files has been elected as President of the Press Club of India. Arun Kesari of Univarta has been elected the Vice President

Vinod Behl 23-January-2012

The content strategy of the Chandigarh edition would be similar to that of the Delhi edition with complete focus on national news and no local news.

Vinod Behl 05-January-2012

Orient Tiles is targeting a turnover of Rs 1,500 crore by 2015. The company has allocated an ad budget equivalent to 7 per cent of its total turnover.

Vinod Behl 04-January-2012

TR Ramachandran of G Files has been elected as the new President of Press Club of India (PCI) for the year 2010-11 in the elections held on November 13, 2010, for which the results were declared on the evening of November 24, 2010. Sandeep Dikshit of The Hindu has been elected as Secretary General.

Vinod Behl 25-November-2010

Sahara India Pariwar’s latest move of putting in a $2 billion bid to buy MGM Inc is part of its larger plans for film production and distribution, including setting up of a hi-tech Film City at Aamby Valley. Subrata Roy, Managing Worker & Chairman of Sahara India, in an exclusive conversation with exchange4media.

Vinod Behl 21-September-2010

Mauritius President Anerood Jugnauth will unveil the Pravasi Film Festival Awards on December 1, 2009, which will be given away after the first-ever film festival featuring films made by those living overseas or made outside the country.

Vinod Behl 01-December-2009

At a time when there is intense debate over the recent High Court judgment legalising gay relationships in India, Doordarshan is going ‘gay ga’ with a romantic comedy, called ‘Bajega Band Baaja’, which revolves around a gay man. The public broadcaster has begun airing this all new prime time serial on DD National from July 14, 2009.

Vinod Behl 17-July-2009

Lifeline, the only magazine dedicated to the voice of charity in United States, will be launching its India edition sometime towards the end of this year. Robin Raina Foundation (RRF) is the promoter of this coffee table publication.

Vinod Behl 19-June-2009

New Delhi-based herbal cosmetics company, Ayur Group, is all set to launch a 24-hour, free-to-air, bilingual information and awareness channel, Ayur Living India. The channel would be launched through Ayur Group’s broadcast arm, Vintage Studio Private Limited. According to channel officials, the cost outlay of the channel is in the vicinity of Rs 25 crore, and it would become operational by the June-end or early July, 2009.

Vinod Behl 17-June-2009

In a bid to emerge as a key player in the regional news domain, Sadhna News, part of Sadhna Media, is planning to launch three regional news channels this year. Company officials informed exchange4media that this includes UP-Uttrakhand, Punjab, Haryana & Himachal Pradesh and Rajasthan. The expansion plans also include a national news channel by 2010.

Vinod Behl 16-June-2009

Bharat Sanchar Nigam Limited (BSNL) has empanelled four advertising companies - Crayons Advertising, Planet Advertising, Prabhatam Advertising and Concept Advertising - to carry out its proposed Rs 100 crore outdoor campaign for the year 2009-10. It is learnt that BSNL had received tenders for the business from 13 agencies.

Vinod Behl 16-June-2009

Leji Koshy, the National Sales Head of Big Cinemas has left the organisation. He will be joining Sadhna News as its National Sales Head.

Vinod Behl 12-June-2009

News graphics agency KBK has come out with a special Poll Graphics package for the print and web media covering both the forthcoming Lok Sabha elections and Assembly elections. The KBK Poll Graphics package offers integrated and comprehensive coverage from pre-election to post-election period, with ready-to-print and uploadable graphics.

Vinod Behl 30-March-2009

Neerja Chowdhury of Indian Express and TK Rajalakshmi of Frontline have been unanimously elected as President and General Secretary, respectively, of the Indian Women Press Corps (IWPC) for the year 2009-10. Navika Kumar of Times Now has been elected Treasurer.

Vinod Behl 30-March-2009

Chauthi Duniya, a Hindi weekly broadsheet, is being revived after a gap of 17 years. The Sunday paper that had closed down in 1992 after a six-year run is making a comeback in its new avatar on March 29. Chauthi Duniya is being launched by Ankush Publications, a subsidiary of infrastructure company Gannon Dunkerley.

Vinod Behl 27-March-2009

Doordarshan is launching a new talent based realty show, ‘Fair & Lovely Choo Lo Asman’, produced by Endemol, from March 25. The 26-part primetime show will be aired on Wednesdays at 10 pm. The realty show, in which Doordarshan is a co-producer, will feature 24 young women vying with each other for top honours.

Vinod Behl 25-March-2009

The month-long controversy over the appointment of Aruna Sharma (a Madhya Pradesh cadre IAS officer and former Joint Secretary in the National Human Rights Commission) as Director General of Doordarshan has finally ended with the Prasar Bharati Board selecting her for the top post.

Vinod Behl 25-March-2009

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