Anil Kapoor, Managing Director & CEO, FCB Ulka Advertising, and President, DraftFCB, Asia Pacific and Africa, has been elected as the new Chairman of Audit Bureau of Circulations (ABC) for the year 2007-2008. He succeeds Hindustan Times’ Shobhana Bhartia. CH Kiron of Ushodaya Enterprises is Deputy Chairman.
The entire Spykar offering is fashion-oriented and can be termed radical at times, explains Sanjay Vakharia, Director-Marketing. Spykar aims to sustain itself as a premium fashion wear brand, providing total casual dressing. The communication that the brand undertakes makes sure that values ‘bold, brash and irreverent’ are always carried forward.
Parle-G and Hewlett Packard have associated with Zapak.com as presenting sponsor and co-sponsor respectively, for Zapak’s new property ‘Zapak Super Gamer’ contest. The two-month contest will reward the winner with an exclusive game and a website featuring him/her.
Sahara India Pariwar has forayed into the global luxury holiday segment with its new company ‘Paradiso’, and has roped in former Miss World Diana Hayden to be its brand ambassador. Sahara India Pariwar claims to be the first to be into the luxury travel business that inspires to indulge into luxury travel.
Volkswagen has signed on MediaCom as its media agency for the India business. The development comes in the wake of a multi-agency pitch. The business size for India is not known as yet, since this is Volkswagen’s entry in India. However, industry sources peg the business upwards of Rs 15 crore.
Outdoor advertising for radio stations had been in the news for the right as well as wrong reasons when the listenership tracking wars were happening in the industry. Accusations were flying high that outdoor advertising had helped in skewing the results. However, nothing seems to have changed. Or have they? exchange4media takes a look.
Poised for growth in the South, Mudra Group has made some changes in its senior management structure. Ranji Cherian joins Mudra South as Senior Vice-President. He will partner Juno Simon, who was recently appointed as Executive Creative Director. S Radhakrishnan has been promoted as President.
Everyone in the industry might speak about the importance for differentiation in content. However, the three leading Hindi general entertainment channels have very similar musical talent hunt shows, in similar day parts. Of these, ‘Saregamapa Challenge 2007’ seems to be giving the numbers. What is working for the show?