To mark the triumph of the ‘Human Spirit’ of ordinary men and women, who have done extraordinary things and gone beyond the realm of personal well-being to save and protect the lives of others, Zee News has honoured them with Ananya Samman. The event was held in the Capital recently.
Close on the heels of Google advertising is local SMS search in Bangalore, Yahoo! has made a strategic investment in Call Ezee, which facilitates voice-based local search. Yahoo! has acquired 30 per cent stake in Chennai-based Info Network Management Company, which owns the brand Call Ezee.
DLA Group of Publications, the splinter group of Amar Ujala, has launched the NCT edition of DLA from December 18. Its Delhi-Ghaziabad edition, which was earlier available in East Delhi region, has now been expanded to rest of Delhi. The NCT edition will now have split run of Ghaziabad, Delhi and Noida editions.
My FM recently launched an interesting activity commissioned especially for ad agency executives and media planners in Delhi and Mumbai. The FM station aimed to bring the flavour of My FM for agency executives to experience. The activity, titled ‘Satte Pe Satrah – The Power of 17’, involved live shows from the premises of ad agencies in Delhi and Mumbai.
Tata Capital, a wholly-owned subsidiary of Tata Sons Ltd, has announced its new brand identity, which focuses on positioning its core brand attributes and creating a deeper customer connect. The identity positions the financial company along the brand promise of ‘We only do what’s right for you’.
After a spate of religious channels, it is now the turn of a spiritual music channel, Divya, to hit the airwaves. This 24-hour free-to-air channel has been launched from Chandigarh by Divya Broadcasting Network Pvt Ltd. Divya claims to be the first and only spiritual music channel that has the look and feel of a mainline music channel.
VivaKi, the strategic unit created by Publicis Groupe to leverage the combined scale of its media and digital operations, has announced two key leadership appointments in India. Srikant Sastri, Managing Director of Solutions Digitas, becomes the VivaKi Country Chair for India, while Ambika Srivastava, CEO of ZenithOptimedia India, takes on additional responsibility as Chairperson of the India Media Exchange (IMX).