Skin care advertising in print went up by 5 per cent in the January-October 2008 period as compared to the corresponding period last year. Range of skin care products and fairness creams had the maximum share of overall advertising share of the skin care category during this period.
The last evolution of the industry was 360 degree that everybody still talks about. I am of the belief that 360 died about four years back. So, I wonder what it means when I hear that a 360 communications will be rolled out for the brand, says Mahesh Chauhan, Group CEO, Rediffusion Y&R.
‘Chauthi Duniya’, a Hindi weekly broadsheet paper that ran successfully for six years till 1992, is being revived from January-end 2009. The Sunday broadsheet is being relaunched by Antriksh Publication, also runs a daily, ‘Afternoon’, from Mumbai. The group is also planning to launch a Delhi edition of ‘Afternoon’ in the coming year.
With Christmas spirit in the air and on air time, TV channels are going all out to bring in some good cheer amid times of economic slowdown and the memories of 26/11 not too far away. For kids, the channels have gone all out to reassure that good does triumph over evil.
Aamir Khan-starrer ‘Ghajini’ is set to end the year with a bang. The movie has been in the spotlight of late due to its innovative and heightened marketing burst. However, another superstar starrer, ‘Rab Ne Bana Di Jodi’, saw a relatively low key launch. With budgets being curtailed across the industry, movie marketing, too, has taken a hit. But this has also led to movie makers becoming innovative in their promotion efforts.
The RK Swamy Media Group is gearing up for a rough 2009. From restructuring exercises in some of its offices to the establishment of new processes in the company to the consolidation of the new verticals that the group had launched in the year, the RK Swamy Media Group has its hands full.
The launch of DNA in Bangalore amid times of economic slowdown, when quite a few publications have shelved their expansion plans, has surprised many in the print industry. However, buoyed by a revenue growth of 45 per cent in 2008, DNA is unperturbed and is looking to strengthening and stabilising its current editions in 2009.
After two years of growth and consolidation in 2007 and 2008, the FM radio industry in India is looking forward to further growth in 2009. With the likely allowing of news and current affairs programmes on private FM radio and Phase III expansion policy expected to be announced soon, there are some action-packed times ahead.