Kinetic Engineering Ltd (KEL) is indigenously developing an all-terrain vehicle (ATV) - a four-wheeled quad bike. It is interesting to note that its erstwhile JV partner Honda was the first to develop ATVs in 1970, popularised by the James Bond flick 'Diamonds Are Forever'.
Women are being wooed like never before as marketing aimed at the fair sex goes from being marginal to mainstream. Women seem to be the latest flavour for marketers what with Super Bowl, in the US, finally addressing its huge women audiences with ads specifically targeted at them. On home turf, too, we are seeing the beginning of a real trend where women are increasingly becoming a noticeable category for marketers.
Candid Communication has bagged the public relations account of Kolkata West International City and Mahabharat Motors Pvt Ltd, the biggest ever foreign investment made in West Bengal by Indonesian firm Salim Group in association with Ciputra and Universal.
ESPN-STAR Sports, has launched an exciting soccer based show called ‘Kick Off’. Starting February 21, ‘Kick Off’ will be based on a quizzing format featuring two popular ex-EPL players – Lee Sharpe and Les Ferdinand – and will be aired every Tuesday and Thursday at 9 pm.
Cabdury’s Bournvita Quiz Contest is all set to dazzle the young TV audiences again. The show is coming in a new avatar as ‘Cadbury Bournvita Quiz Contest – Confidence Champion’ on Sony Entertainment Television from February 24, 2006 onwards in the 7.30 pm slot.
Gaurav Awards have always proved to be a wining bet for Zee Marathi and in 2006, the channel has focussed its energies in making the event bigger than the previous years. The efforts have paid off and Zee Gaurav Awards 2006 has delivered for Zee Marathi again.
In a bid to increase its target audience and share in the Indian market, Motorola has five phones in one month. “The strategy behind launching so many phones in such quick succession is that the company is broad basing their wide range. We want to play in the small segments,” said Lloyd Mathias, Marketing Director, Motorola.
Leo Burnett’s below the line offerings are seeing a definite shape now. Hitherto, the agency had LeoActivation and the recently launched Arc in the segment. However, now brand LeoActivation ceases, while Arc has two heads – Romit Mitra, supervising all activities of Arc, and Sujit Nair, who has just been promoted to take charge of Proprietary Events as AVP.
IMRB International, in collaboration with Walker Information, conducted a day long seminar on 'Building customer-centric organisations’ in Mumbai on February 17. The seminar’s objective was to address the challenges that organisations face in measuring and managing changing expectations of employees and customers.
Nimbus Communications has emerged as the winner of BCCI’s (Board of Cricket Control in India) terrestrial and global satellite rights. With this, Nimbus gets the global media rights for all international and domestic cricket owned or controlled by the BCCI to be played in India for a period of four years from March 1, 2006 to March 31, 2010.