The afternoon session of the opening day of the 62nd World Newspaper Congress and WAN-IFRA 2009 was devoted to ‘The Internet – A Maturing Medium’. The panel comprising international experts mulled on the use of digital media to turnaround newspapers’ fortunes and presented case studies from around the world.
The 62nd World Newspaper Congress got underway in Hyderabad on November 30, 2009. The annual event, organised by the World Association of Newspapers and News Publishers (the merged WAN-IFRA), is being held in India for the first time. The first session of the Congress began with an exciting and stimulating discussion on issues concerning free press around the globe.
Tanishq Jewellery, from the Tata Group, has lined up some aggressive advertising and marketing plans. Speaking to exchange4media, Sandeep Kulhalli, Vice President - Retail, Tanishq, said, “Regarding brand engagement at Tanishq, we are connecting brands to consumers at activation level. We are also investing a lot of money on design.”
Borosil Glassworks Ltd has appointed Vyas Giannetti Creative (VGC) to envision a brand new corporate identity and strategic communication plan, besides developing the brand’s design language. However, according to industry sources, the ad spend on the business is pegged at upwards of Rs 10 crore.
“The first challenge I see for the Indian radio industry is the music royalty issue, if you get this sorted out, a lot will happen automatically. At the end of the day, I feel that I work 50 per cent for my company and another 50 per cent for the music company. The first thing we need to do is to fight together and remain united,” says Harrish M Bhatia, COO, Synergy Media Entertainment Ltd.
Sandeep Singh has been elevated to Business Head, Brand and Media Solutions, for Quasar operations across the country – Delhi, Mumbai and Bangalore. Prior to this, he was Business Director, Quasar, and was responsible for the Mumbai and Bangalore regions. He was based in Delhi. In his new role, Singh will be reporting to Manish Vij, Co-founder, Quasar Media.
The industry is evolving fast and so are the OOH media options and technologies. Internationally, one can witness extensive use of large format LED screens, networked screens with remote content scheduling and management, use of LEDs as light source, interactive screens and use of ‘cold cathode’ in place of neon signs. Technological advancements have also been used for measuring the media effectiveness and consumer-centric innovations, which let the consumer experience the advertiser’s product in many different ways. The key challenge for any technological advancement is its adaptability and adoptability, apart from the cost implications.