Date-wise News
It’s confirmed: IPL 2 stays with MSM

After nearly a week of to and fro on the paperwork, the deal between World Sports Group (WSG) and Multi Screen Media (MSM) has been clinched. The telecast rights of the IPL 2 remains with MSM.

Noor Fathima Warsia Mar 25, 2009 5:43 PM

BharatMatrimony to observe April 14 as Matrimony Day

Matrimony portal BharatMatrimony will celebrate April 14 as Matrimony Day – a day to promote the concept of matrimony by spreading awareness about the benefits of matrimony. The portal has been recognised by Limca Book of Records for the highest number of marriages online.

exchange4media Chennai Bureau Mar 25, 2009 9:11 AM

Bates141 bags creative duties for Win Win Medicare’s OTC division

Bates141 has bagged the creative mandate for Win Medicare’s OTC division following a multi-agency pitch. The agency won the final round over O&M and FCB Ulka. Bates141 Delhi will be responsible for all ATL and BTL communications for Win Medicare.

exchange4media Staff Mar 25, 2009 9:11 AM

Hindi news channel P7 News ready for launch amid slowdown

Pearls Broadcasting Corporation Pvt Ltd, headed by Directors Jyoti Narain, ML Sehjpal and Kesar Singh, had forayed into the entertainment and media world in November 2008. The company is shortly launching a 24x7 Hindi news channel – P7 News.

exchange4media Staff Mar 25, 2009 9:08 AM

Germany’s Deutsche Welle launches two dedicated channels in India

Deutsche Welle, Germany’s international broadcaster, on March 24, 2009, officially launched DW-TV Asia+ for the Indian market with a new schedule offering 18 hours of programming in English. The new channel offers a perfect mix of European lifestyle, culture and the arts as well as in-depth reports from business and politics on major Indian cable operators.

exchange4media Staff Mar 25, 2009 9:07 AM

With IPL 2 moving to South Africa, will radio ad revenues take a hit?

After much drama over the last few weeks, it is now decided. The second season if Indian Premier League will now be held in South Africa. So what happens to the various media partners of the eight IPL franchise? exchange4media asks a few FM radio players, who are partnering the IPL teams, on what would be the impact of IPL shifting out of India. <br> <a href= http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=6&news_id=34286&tag=29307&pict=0><b>IPL 2: MSM still the frontrunner in telecast partner </b></a>

exchange4media Staff Mar 25, 2009 8:31 AM

IPL 2: MSM still the frontrunner in telecast partner

There is clarity on at least one aspect of the Indian Premier League’s second edition. The game is headed to South Africa and six destinations have been earmarked for the series – Durban, Cape Town, Bloemfontein, Pretoria, Johannesburg and Port Elizabeth. However, the aspect that still remains to be clinched is the telecast rights partner.

Noor Fathima Warsia Mar 25, 2009 8:22 AM

Elections 2009: Magazines turn on the political heat

With the Lok Sabha elections less than a month away, the media is on a poll overdrive. exchange4media had covered what the various news channels have up their sleeves as part of their election coverage some time back. This time, exchange4media takes a look at the election coverage in magazines and how they plan to go about the great Indian poll show.

exchange4media Staff Mar 25, 2009 8:20 AM

Marico aligns key brands with BBH India

Marico Ltd has decided to align some of its key brands with BBH India. The portfolio includes Parachute Therapie Hair Fall Solution, Parachute Advanced After Shower, Mediker, Nihar Naturals and Parachute Advanced Starz.

exchange4media Mumbai Bureau Mar 25, 2009 8:15 AM

DD to help women ‘Choo Lo Asman’ in new reality show from today

Doordarshan is launching a new talent based realty show, ‘Fair & Lovely Choo Lo Asman’, produced by Endemol, from March 25. The 26-part primetime show will be aired on Wednesdays at 10 pm. The realty show, in which Doordarshan is a co-producer, will feature 24 young women vying with each other for top honours.

Vinod Behl Mar 25, 2009 8:14 AM

K-Factor launches new BTL arm, K-Factor Direct

K-Factor Communications has launched a new BTL subsidiary earlier in March 2009. Christened K-Factor Direct, the agency is headed by Pallavi Aggarwal. The agency is already handling events for Radisson Hotel Delhi and Radio Mantra.

exchange4media Staff Mar 25, 2009 8:11 AM

Brands under fire: ‘Brands need to be co-owned by consumers’

The tenth anniversary celebrations to honour Subhas Ghosal saw the official launch of the book ‘Brands under Fire’ edited by Post Ivan Arthur and Kurien Mathews and published by Penguin Portfolio. Prasoon Joshi, Executive Chairman and Regional Creative Director Asia Pacific, McCann Erickson, delivered the Subhas Ghosal Lecture on the occasion, which was held on March 24 in Mumbai.

Robin Thomas Mar 25, 2009 8:10 AM

Aruna Sharma retained as DD Head, broadcaster gets its first regular woman DG

The month-long controversy over the appointment of Aruna Sharma (a Madhya Pradesh cadre IAS officer and former Joint Secretary in the National Human Rights Commission) as Director General of Doordarshan has finally ended with the Prasar Bharati Board selecting her for the top post.

Vinod Behl Mar 25, 2009 8:09 AM

Guest Column  Retrofit: Wielding the double-edged sword responsibly

Media has to play a responsible role. Yes, that is how media is viewed. Its very credibility revolves around its role as a responsible facilitator and disseminator of news and current affairs. No, this is not a sermon from the mount. This responsibility, which weighs down media, is also like a double-edged sword, warns <b>Sandeep Bamzai.</b>

Sandeep Bamzai Mar 25, 2009 8:08 AM

Elections 2009: After ‘Lead India’, now comes ‘Bleed India’

<i>‘Election ke din aap ghar pe baitho. AC on rakho aur time pass karo. Then only will Pappu Raj will be back. You better bill-ieve it. Pappu Raj: Jaisa naam vaisa kaam’. </i> Wondering when all and sundry are coaxing people to cast their vote, what do these two lines mean? It could be reverse psychology at work.

Tuhina Anand Mar 25, 2009 8:06 AM