Date-wise News
TVS to ride on design, style for sales growth?blur=25

The Venu Srinivasan-led TVS Motor Company is riding on design and style for future growth in the motorcycle industry after a nearly existential focus on engineering and step up biking technologies all along.

exchange4media Staff Apr 17, 2006 7:13 AM

An overview of Print advertising of Aerated Soft Drinks in 2005: AdEx study?blur=25

In 2005 there was a 23 per cent drop in print advertising by aerated soft drinks brands. While Pepsi was the biggest advertiser with 26 per cent share of ad spends, Mirinda Lemon lead in Print Innovations.

exchange4media Staff Apr 17, 2006 7:12 AM

Webchutney’s MakeMyTrip virals feature in Marketing Sherpa Viral Hall of Fame?blur=25

The viral marketing campaign for, created and implemented by Webchutney Studio, has been featured in the Marketing Sherpa Viral Hall of Fame, 2006. The four-film series is part of the top 12 campaigns selected out of 100 entries and featured in the annual survey conducted by Marketing Sherpa, a US based research firm.

exchange4media Staff Apr 17, 2006 7:10 AM

7UP goes all ‘Curvy’ with Mallika Sherawat as brand ambassador?blur=25

7UP, the clear lime brand of PepsiCo India, debuts ‘Curvy’, its curvaceous new packaging boasting the smoothest of curves. The power packed launch saw the curvaceous Mallika Sherawat unveiling the new packaging. The launch was complete with a stylised fashion show that celebrated the beauty of curves.

exchange4media Staff Apr 17, 2006 7:09 AM

Kolkata gets a new mid-day newspaper with the launch of ‘Aaj Ekhon’?blur=25

A new Bengali eveninger, ‘Aaj Ekhon’, modelled on Mumbai’s ever popular ‘Mid Day’, hit the stands in Kolkata on April 15. ‘Aaj Ekhon’ is the first publication from Freedom Media Pvt Ltd, a company promoted by three former print media professionals with interests in TV production as well, having designed programmes for ETV Bangla and Alpha Bangla.

exchange4media Kolkata Bureau Apr 17, 2006 7:07 AM

Mediaturf readies for the next level, goes on a hiring spree?blur=25

Mediaturf is gearing up for the next level of operations in the Internet domain and, in the process, has added quite a few names to its roster. V Ramani, President, Mediaturf believes that this, combined with the strategic alliances that the agency is in the process of finalising and the technology it has, Mediaturf is in the right direction to ride the next wave of online communication.

Noor Fathima Warsia Apr 17, 2006 7:07 AM

Laqshya Media bags contract to build 500 bus shelters in Dubai?blur=25

Laqshya Media, one of the largest OOH agencies in India, has won one of the biggest outdoor advertising contracts in Dubai. Laqshya, through its fully owned subsidiary, Right Angle Media, has signed a contract with Road and Transport, Dubai to build 500 bus shelters in Emirates of Dubai.

exchange4media Staff Apr 17, 2006 7:05 AM

Crayons Advertising Delhi bags creative and media duties for China Airlines?blur=25

Crayons Advertising Delhi has bagged the creative and media duties of China Airlines. The account size is pegged at Rs 2 crore. The incumbent agency was Ogilvy & Mather.

exchange4media Staff Apr 17, 2006 7:04 AM

Nepal Tourism Board repositions itself as ‘Naturally Nepal, once is not enough’?blur=25

The current turmoil in the tiny Himalayan nation notwithstanding, Nepal Tourism Board has come up a new tourism brand with the slogan ‘Naturally Nepal, once is not enough’ with an aim to strengthen the ailing tourism industry.

exchange4media Staff Apr 17, 2006 7:03 AM

Anant Pal Singh takes over as Everest Delhi Head?blur=25

With Rajeev Rakshit deciding to take a sabbatical and ending his term as agency head of Everest Delhi this month, Anant Pal Singh from Everest Mumbai moves in to replace him. Everest, President, Mahesh Chauhan, has said that Delhi would be an area of focus in 2006. Subsequently, the agency has also added people in its client servicing function.

Noor Fathima Warsia Apr 17, 2006 7:02 AM

‘Aval Vikatan’ emerges No. 1 Tamil women’s magazine; Group gears up to launch ‘Motor Vikatan’?blur=25

‘Aval Vikatan’, the Tamil women’s fortnightly from the Vikatan group, has climbed steadily on circulation figures to emerge the leader among women’s magazines. The group is also gearing up to launch ‘Motor Vikatan’, a Tamil Auto magazine, soon.

exchange4media Staff Apr 17, 2006 7:00 AM

PerceptH Delhi commences multimedia campaign for DLF Group; Ad spend pegged at Rs 50 crore plus?blur=25

PerceptH Delhi has begun work on a huge multimedia campaign for the corporate building of the DLF Group. The Group, which has been more prominent in Delhi and North India till now, is expanding its reach and is going national. According to informed sources, the ad spend was upwards of Rs 50 crore.

exchange4media Staff Apr 17, 2006 6:59 AM

Aaj Tak undergoes major revamp; Amitabh to head Delhi Aaj Tak, Shailendra Kumar Jha to head Tez Channel?blur=25

Aaj Tak honchos have finally undertaken the much-expected restructuring following the exit of its senior staffers, including Ashutosh, Mrityunjay Jha and Prabal Pratap Singh. As part of this restructuring exercise, Associate Executive Producer, Amitabh, who was heading Tez Channel, has been made the new head for Delhi Aaj Tak, the upcoming channel on Delhi and NCR, which is scheduled for launch next month.

Vinod Behl Apr 17, 2006 6:38 AM

Indian Cinema: The second coming?blur=25

Indian cinema, which had been witnessing a decline as a medium with the end of Doordarshan’s monopoly days, has been able to redeem itself, if the Indian Readership Survey (IRS) 2006 data is anything to go by. The medium has seen some unprecedented growth in the last year, according to the IRS 2006.

Noor Fathima Warsia Apr 17, 2006 6:37 AM