The viral marketing campaign for MakeMyTrip.com, created and implemented by Webchutney Studio, has been featured in the Marketing Sherpa Viral Hall of Fame, 2006. The four-film series is part of the top 12 campaigns selected out of 100 entries and featured in the annual survey conducted by Marketing Sherpa, a US based research firm.
7UP, the clear lime brand of PepsiCo India, debuts ‘Curvy’, its curvaceous new packaging boasting the smoothest of curves. The power packed launch saw the curvaceous Mallika Sherawat unveiling the new packaging. The launch was complete with a stylised fashion show that celebrated the beauty of curves.
A new Bengali eveninger, ‘Aaj Ekhon’, modelled on Mumbai’s ever popular ‘Mid Day’, hit the stands in Kolkata on April 15. ‘Aaj Ekhon’ is the first publication from Freedom Media Pvt Ltd, a company promoted by three former print media professionals with interests in TV production as well, having designed programmes for ETV Bangla and Alpha Bangla.
Mediaturf is gearing up for the next level of operations in the Internet domain and, in the process, has added quite a few names to its roster. V Ramani, President, Mediaturf believes that this, combined with the strategic alliances that the agency is in the process of finalising and the technology it has, Mediaturf is in the right direction to ride the next wave of online communication.
Laqshya Media, one of the largest OOH agencies in India, has won one of the biggest outdoor advertising contracts in Dubai. Laqshya, through its fully owned subsidiary, Right Angle Media, has signed a contract with Road and Transport, Dubai to build 500 bus shelters in Emirates of Dubai.
With Rajeev Rakshit deciding to take a sabbatical and ending his term as agency head of Everest Delhi this month, Anant Pal Singh from Everest Mumbai moves in to replace him. Everest, President, Mahesh Chauhan, has said that Delhi would be an area of focus in 2006. Subsequently, the agency has also added people in its client servicing function.
PerceptH Delhi has begun work on a huge multimedia campaign for the corporate building of the DLF Group. The Group, which has been more prominent in Delhi and North India till now, is expanding its reach and is going national. According to informed sources, the ad spend was upwards of Rs 50 crore.
Aaj Tak honchos have finally undertaken the much-expected restructuring following the exit of its senior staffers, including Ashutosh, Mrityunjay Jha and Prabal Pratap Singh. As part of this restructuring exercise, Associate Executive Producer, Amitabh, who was heading Tez Channel, has been made the new head for Delhi Aaj Tak, the upcoming channel on Delhi and NCR, which is scheduled for launch next month.
Indian cinema, which had been witnessing a decline as a medium with the end of Doordarshan’s monopoly days, has been able to redeem itself, if the Indian Readership Survey (IRS) 2006 data is anything to go by. The medium has seen some unprecedented growth in the last year, according to the IRS 2006.